How to Communicate Your Message the Right Way on Different Social Media Platforms

By Samantha KaramSeptember 24, 2015

As a marketer in today’s world, having the ability to write an eye-catching ad in the newspaper just isn’t enough anymore. You have to know how to tweet, share, post, snap and everything in between. Oh, and let’s not forget — you have to do it all in varying lengths and with different tones.

That can be a pretty daunting task. To help you out, here are a few questions you should consider that will help you determine what techniques to use when you’re marketing on different social platforms.

Who’s Reading It?
First things first: Who are you targeting, and is this age group on the platform you’re using? The majority of Facebook users are 18-24 years old, and you need to speak their language. What was popular when they were growing up?

You might think your campaign is the bomb diggity, but does your audience agree? Do your research to find out which target markets are most popular on certain social media sites. Once you figure that out, research what’s popular with that age group and target your message toward them.

How Much Can You Say?
Every social media outlet has different length requirements. If you want to run a campaign across all social platforms, you’ll need to adjust your message accordingly. For example, in a Facebook post you’ll have enough space to list out details, but on Twitter you might have to get creative (e.g., listing relevant details in an eye-catching graphic). Sometimes character limits can force you to cut all the fluff out of your message, but if length is keeping you from getting your full message out, a link to a landing page can go a long way.

When Are You Posting?
Different social media platforms have different peak engagement times. If you try to post on Twitter first thing in the morning, you might get a weaker response than if you had posted later in the day. On the flip side, you’ll get a higher response rate on LinkedIn if you post first thing in the morning rather than later in the day.

What factors do you consider when posting across different platforms? Let me know in the comments!

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