Frustrated that content marketing isn’t generating leads for your agency? You’re not alone – a lot of agency leaders report their content program doesn’t work. However, when I dig deeper in our consulting, the lead-gen problems are often obvious. I see things like generic or otherwise irrelevant content, channels that don’t meet the target markets preferences, or inconsistent content.
Content Marketing Lead-Gen: Reboot Your Agency’s Program in 10 Steps
By LeadsConAdminJune 12, 2019
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