Customer Acquisition Continues to Be a Priority for Marketers

By LeadsConAdminNovember 7, 2016

Acquiring new customers is a major priority for most marketers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place an emphasis on data, audience centricity and the lifetime value of customers, as explored in a new eMarketer report, “Customer Acquisition in the US: A Focus on Data, Audience and Lifetime Value” (eMarketer PRO customers only).

Read More at E-Marketer

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