The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

By LeadsConAdminSeptember 3, 2015

Retargeting is the holy grail of digital marketing. It's the solution to shopping cart abandonment. It's the end of wasted Adwords revenue. It's the panacea for everything that ails you. It's awesome. Except when it isn't. Before I launch into what comes next, I want to make it clear that I am a …

Read More at The KISSmetrics Marketing Blog

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