By Kieran Kern.
With 40 million calls per month driven by mobile ads, why invest in a click when you can eliminate one of the biggest challenges to closing a lead — reaching the customer? LeadsCon sponsor Datalot addresses this friction by enabling clients to buy warm calls with live customers who meet an established set of criteria instead of clicks or cold calls.
CEO Josh Reznick founded Datalot to address this critical pain point for advertisers buying a click or lead proxy without having the means to convert them into meaningful conversations that translate a lead into a sale. “There was a huge disconnect between the value of clicks inbound and how advertisers were able to handle them,” he explains.
Datalot’s platform connects the disconnect for the insurance industry through their unique platform that delivers qualified customers into existing sales processes. This means less time and money spent on marketing and more time spent on closing insurance policies.
Mobile has been a defining factor in how sales are made. Individuals have the power to search right in the palms of their hands. Seventy percent of mobile searchers have used the “call button.” Datalot’s team of digital marketers run mobile search and TCPA-compliant web click-to-call ad campaigns for products or services. Their concierge phone representatives ask custom qualifying questions chosen by clients and supply the sales team with a warm qualified call. The clients only pay for calls that match their criteria.
Now in its fifth year, Datalot’s continuing LeadsCon sponsorship has imparted many benefits to the company that continue to evolve. “When we were smaller and newer, LeadsCon was a great way for us to get exposure to and sign high-quality attendees that are a good fit for our business,” explains Reznick. With Datalot’s higher profile, attendance always leads to new accounts. The conference is also a great way to for Reznick and his team to have face-time with new and existing accounts.
He emphasizes that one of the main factors that make LeadsCon stand out from other events are the attendees. “LeadsCon attracts the decision makers.” It also gives them a proactive opportunity to continue raising brand awareness and explain that as a call marketplace they are unique from call rebrokerers or calls from click lead platforms.
Reznick notes that one of the great opportunities afforded to LeadsCon attendees is that “whether you’re an advertiser or a marketing solutions provider, one thing great about the show is that everyone is facing the same challenges in the marketplace — from current issues and trends, defense against competitors and what’s the cutting edge of online marketing.”
Connect with the Datalot team and many other like-minded influencers at LeadsCon New York.
Click here to register for LeadsCon New York 2016.