Demo Day’s Recap with Videos!

By Michael FerreeOctober 21, 2014

Wow! What a great 4 weeks we just experienced here at the LeadsCouncil and LeadsCon headquarters. We had front row seats to 11 amazing demonstrations of products that can help grow just about any businessin the the lead generation industry.

We had over 400 people join us on the demos and if you were not one of those 400 you don't have to worry. We have recorded the demos and have many of them posted below for your review!


1. Demo Day's 2014: Sparkroom

Sparkroom is the leader in higher education performance marketing. We provide fully transparent, analytics-based strategies so you can maximize your enrollment campaign efforts.

Sparkroom helps higher education marketing teams develop the most strategic, compliant campaigns to achieve highly optimized enrollment funnels. Using Sparkroom, enrollment marketers can:

– Identify the best performing sources to optimize media spend
– Automate processes based on propensity to convert
– Achieve the lowest cost per student
– Reduce overhead for the marketing team
– Reduce brand and compliance risk




2. Admobix – Yocto Mobile Marketing Platform 

Yocto allows you generate top quality leads from the vast amount of mobile and desktop traffic, at very low CPM rates, enabling you to optimize automatically against a CPA goal, without a need to constantly 'babysit' a campaign.

Here are a few highlights of the Yocto platform:

1. Programmatic Bidding
Artificial intelligence algorithms drive toward your customizable campaign goals; from CPM to eCPA and every measurement rate in between.
2. Advanced Targeting
Display an ad to the person playing Candy Crush on a 3G network in your neighbors house after 9 p.m. on Wednesdays. Nuff said.
3. Brand Safety
Protect your brand by white-listing, blacklisting or categorically targeting your desired placements.
4. Complete Transparency
View performance of your campaigns by any metric. If the data is available to us, its available to you.
5. Real-time Granular Reporting
View any metric and dive as deep as the rabbit hole goes to reveal, or override, the decisions of our programmatic artificial intelligence.
6. 36 Billion Impressions / Day Globally
Were constantly adding traffic sources; this number is growing quickly!

Let us show you how Yocto can find your ideal customer, from the vast amount of traffic available on mobile and desktops. Attend this webinar to receive a special bonus of $75 of free advertising with a $500 deposit.

We look forward to introducing you to YOCTO!

To view this demo please contact Admobix directly



3. LeadiD AdMarketplace



4. Clickpoint Software: Sales Exec

SalesExec is a lead management solution for sales teams and call centers.

SalesExec helps users close more leads in less time. It focuses on four main cornerstones in the first 30 days: reduce contact time on new leads, increase ready-to-buy leads by 20%, improve closed deals by automating email and direct mail marketing, and routing leads to the best salespeople. SalesExec was designed for sales professionals, so it is easy to adopt. Recognizing that each company has a unique sales process, the solution offers a simple configuration process for each sales team. SalesExec makes it easy to integrate all of a company’s marketing sources into one solution. SalesExec includes a powerful API, so it integrates with existing software or third-party solutions. This includes IVR, phone services, analytics, and more.

Over 6,000 sales professionals already trust SalesExec to automate their sales process and improve sales efficiency. With a firm belief in exceeding customer expectations, ClickPoint Software provides not just software but amazing support to help you improve your results from both your leads and your sales team.

On this demo ClickPoint will show you how sales agents in call centers and corporate sales teams are closing more deals with their solution.


















5. HigherEd Growth: EDU Maximizer

EduMaximizer is a web application that integrates with any dialer or lead management system. Features include:

A dynamic call center script which changes as inquiry data is added/verified creating a fully compliant and qualified inquiry.
Full support of scoring/verification services like Neustar, Ebuereo, LeadiD and other custom services.
Inquiry matching capabilities which supports traditional host and post campaigns as well as qualified matches via integrated APIs from direct clients or aggregators.
Creates a seamless user experience for the call center representative in order to limit the possibility of error.
Full tracking and reporting across disparate campaigns/data.
Leverages a state of the art proprietary lead management system designed specifically for Edu Lead Generation.







6. Forensiq

Forensiq protects you against high-risk traffic sources and provides real-time predictive quality scoring for each visitor that views an ad or completes an action. Join this exciting demonstration to see how you can reduce your risk against online ad fraud.

For a private demo please contact Forensiq directly


7. Neustar: PlatformOne

Does Identity Matter? Marketers want to connect with the right people at the right time across the customer journey. We will show how a unified identity, authoritative data and marketing analytics power effective audience planning, targeting and media measurement for maximum campaign results. Join Neustar for a deep dive into PlatformOne to learn how to create a personalized dialogue using authoritative data for accurate identity information with privacy by design at its core.




8. Performline: Performatch 2014

PerformMatch is a single SaaS platform that standardizes and automates the discovery, monitoring and analysis of compliance data from all marketing channels, and then provides robust business intelligence—allowing marketers to assess and mitigate risk.

During this demo learn how The PerformMatch platform automatically monitors contact centers and the web to ensure full regulatory, brand and TCPA compliance for brands. See how PerformMatch saves marketers money by automating compliance activities across channels and departments, creating significant cost-savings.





9. Lashback

LashBack will provide a demonstration of its ComplianceMonitor and BrandAlert services. For anyone leveraging the email channel for leads, directly or indirectly, there is an obligation to monitor your partners. ComplianceMonitor provides a unique and effective means to monitor your partners – identify, document and resolve issues – based on regulatory requirements and corporate policies. BrandAlert provides access to a large database of email messages for competitive intelligence, brand protection and marketing ideas. Whether you are actively using email, considering it, ramping up a program, or just want to keep an eye on your competition or brand, BrandAlert has you covered. It is makes it easy to created layered searches using almost any message components, save searches, tag messages, create alerts, etc. In many cases, key considerations can be identified such as delivery to the inbox, networks or other partners involved with the message, and the country associated with the sender. Our services have been trusted by major advertisers and their partners for nearly a decade; we will be demonstrating a new, enhanced version of our services that we have just begun rolling out to clients.



10. Makiska Media: Relevance Reactor

We will be demoing our product “Relevance Reactor”, a hosted platform that consists of two modules … a stand-alone Digital Data Manger module and an optional Email Campaign Manager module. Relevance Reactor provides a solution to common challenges encountered by advertisers, publishers, lead generators, data brokers and email marketers. Digital Data Manager allows clients to centralize and manage ALL aspects of their data … everything from automating the flow of data with powerful import & export tools to extensive filtering/querying capabilities, tracking and custom reporting. Campaign Manager provides clients with the tools necessary to manage all of their offers/creatives as well as the ability to deploy email campaigns directly to their ESPs from a centralized interface. In addition, clients enjoy and benefit from built-in click & conversion tracking and centralized reporting.



11. InsideVault

InsideVault delivers a next-generation bid management platform that transforms SEM profitability. Learn more about how you can improve your company's SEM performance through InsideVault's proprietary data science techniques, predictive machine-learning algorithms and real-time automated bidding solutions.




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