The trust of their customer base. The end-game of any marketing campaign is to let consumers know your brand is one they can trust to deliver on their promises. Consumer trust is hard to come by in the Internet age, and many top executives think the lack of digital advertising transparency is to blame.
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
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