By John Egan
Customer acquisition and retention agency Digital Media Solutions, LLC—one of the sponsors at this year’s LeadsCon Connect to Convert in Boston—is on a winning streak. And that’s fitting, given that the company was founded by a winning-minded team of longtime athletes.
For the fifth consecutive year, Clearwater, Florida-based Digital Media Solutions (DMS) has earned a spot on the Inc. 5000 list of the country’s fastest-growing private companies. Thanks to that five-year accomplishment, DMS is now a member of the Inc. Hall of Fame, a feat achieved by fewer than 10 percent of companies that make the Inc. 5000.
DMS, launched in 2012, appears at No. 2,377 on this year’s Inc. 5000. The company posted 2017 revenue of $88.5 million, notching a three-year growth rate of 183 percent. The agency’s client base grew 41 percent last year.
“Our team has been laser-focused on finding ways to take over more of the digital advertising market via organic expansion, acquisition, and platform investments delivering intelligent marketing solutions to brands in every industry,” says DMS CEO Joe Marinucci, who’s an avid triathlete. “The success of DMS—coupled with the recognition by Inc. magazine—is a testament to the hundreds of passionate employees across North America that allow us to provide a suite of award-winning capabilities to the marketplace.”
Earlier this year, DMS acquired Santa Monica, California-based W4 Performance Ad Market and Waltham, Massachusetts-based Avenue100 Media Solutions, LLC to further propel its growth. As a result, the offerings from DMS now include an in-house call center, an extensive publisher network, and proprietary marketing technology. Among the industries DMS serves are mortgage, education, retail, financial services, automotive, health care, and careers.
W4’s pre-acquisition client roster included AARP, ADT, Aetna, Andersen Windows, Credit Sesame, DISH Network, Fidelity, Loan Depot, McAfee, Microsoft, Netflix, Symantec, and Terminix.
“This is a game-changer acquisition for us,” Marinucci says of the W4 deal. “DMS and W4 will now create more opportunities to drive high-volume marketing results, as part of our strategic plan to strengthen our performance advertising offerings to clients and publishers across the internet.”
Avenue100 Media Solutions, its website, and its proprietary domains, such as CourseAdvisor.com and OnlineDegreeFinder.com, are now owned by DMS, but Avenue100 remains a separate subsidiary.
“Avenue100 Media Solutions has an incredibly talented team with data expertise and award-winning platforms that are some of the best in the world of higher education,” Marinucci says.
DMS’s rapid growth, including the W4 and Avenue100 acquisitions, hasn’t diminished its standing as an appealing employer.
Earlier this year, the Tampa Bay Times named DMS one of the top 100 workplaces in the Tampa, Florida, area. Last year, it was honored as one of Inc. magazine’s best workplaces in the U.S.
“Our most important asset is our people, so we strive to create a winning workplace where our team can be entrepreneurial, work hard, and be bold and fearless to help grow with the company,” Marinucci says. “We foster our entrepreneurial spirit to achieve unparalleled results in the world of performance marketing. Our speed, agility, and courage help assure ongoing success for our clients.”