✓ Check Out Our Events
LeadsCon New York
August 14 & 15, 2014
The Marriott Marquis
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace
The Future of Lead Generation is Mobile
By Revi Media
The Future of Lead Generation is Mobile Mobile has become the absolute dominant channel in online advertising. Most brands and companies have by now realized that mobile is the way to go, and are building beautiful mobile sites. However, many... Read more… 

Webinar 2pm ET 7/16: An Analytics-Based Approach to SEO Best Practices & Website Strategy
By Sparkroom
Register to hear Oral Seymour, SEO strategist at Sparkroom, discuss how an analytics-based approach to search engine optimization (SEO) can boost your overall marketing campaign performance. Learn what SEO is and how it affects the ROI of your campaign. Understand... Read more… 

Email Marketing: The New Best Practices
By Sparkroom
With the growing use of mobile and tablet technology, as well as the increasing variety of email clients, the rules that applied to email marketing in years past no longer apply today. To help you adapt to changing platforms and... Read more… 

The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies
By Sparkroom
The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies  demonstrates how custom-tailored geo-targeting approaches can optimize conversions, conversion rates and cost per conversion. The whitepaper includes data analysis and geo-targeting scenarios for a variety of... Read more… 

Sparkroom 2013 Year in Review
By Sparkroom
The 2013 year-end industry review explores key trends that shape inquiry and student acquisition outcomes for schools, focusing on the following areas: Volume Cost per inquiry (CPI) Inquiry conversion rates Program share of volume The intention is to present volume... Read more… 
 

How to Build a Successful Relationship with Your Leads Partner
By Frank Healy
As an education marketing company, we know that strong business relationships are vital to success. As we work to ensure client satisfaction, we are reminded daily that successful relationships are partnerships, where both parties contribute their efforts to exceeding goals.   We’ve provided five tips on how clients can get the most out of a […] Read more… 

Ten statistics that Underscore the Importance of Email Marketing
By John Egan
Email marketing is alive and well – and living in your inbox. Consider this: 58 percent of marketers who responded to a survey by email marketing company ExactTarget indicated they plan to boost their spending on email marketing this year. “Email marketing, while not the sexiest of marketing tactics, is still one of the most effective in […] Read more… 

2 More Reasons You Should Stop Buying Leads
By Eli Gladden
Last Month I wrote about one big reason to stop buying leads and start generating your own: driving inbound calls. In this article we will look at two more big reasons that generating online leads internally can enhance your overall marketing strategy. I have sold leads for 14 years, so I am definitively not saying […] Read more… 

Generating Leads Through Interactive Apps
By Maryann Tobin
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LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Featured Conference Session: Optimization and Efficiency: How Programmatic Buying, Emerging Marketplaces and Marketing Automation are Changing Lead Generation

Lead generation has matured, and with this growth, the industry continues to experience changes that allow for efficiency and optimization.  We’ve seen a convergence of services and business consolidation within the industry, disruption of traditional models and markets, changes in customer and consumer behavior, and emerging trends that point to the next evolution. Join us as we stay on top of these changes and explore how web and mobile media buying have expanded, where emerging markets are helping buyers scale their buying power and increase the quality of their leads, and how marketing automation services are integrating further into the sales pipeline and CRM services.  View the Full Conference Program.

Key Takeaways Include:

  • Explore tools that can help you get to higher conversions and higher performing teams
  • Discover advances in business models and marketing automation middleware
  • Understand how the tech stack is changing, where there’s duplication, and ways to better align your efforts with today’s technology

 

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