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LeadsCon New York
August 14 & 15, 2014
The Marriott Marquis
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March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace

How To Reduce Ad Fraud With Lead Verification And Scoring
By ReviMedia
Overall media spending has increased over the last couple of years, with new digital channels promising advertisers to connect to new core audiences. However, as digital marketing budgets increase, a large amount of revenues is lost due to rampant fraud. The Wall Street Journal reports […] Read more… 

CASL – An Overview of What You Need to Know
By PerformLine
Canada’s new Anti-Spam Legislation (CASL) was enacted in December 2010, and is slated to go into force in July 2014. A part of Canada’s Strategy for the Digital Economy, the Act is intended to promote e-commerce by deterring spam, identity theft, phishing, spyware, viruses, and botnets, as well as misleading commercial representations online. The Act creates […] Read more… 

Online Degree Courses Lose Momentum
By Higher Ed Growth
As technology evolves, colleges and universities have found the need to adapt to an ever-changing environment over the past decade. Some changes have been more gradual, such as the incorporation (and removal) of degree programs in order to accommodate an increasingly skill-focused job market. Other changes […] Read more… 

6 Months Later, 46% of Webpages STILL Not in Compliance with Telephone Consumer Protection Act (TCPA) Regulations
By PerformLine
During this study conducted in March 2014, PerformLine found that 46% of the webpages that captured contact information failed to meet one or more of the rules from the Telephone Consumer Protection Act (TCPA). The TCPA regulations took effect on October 16, 2013 that require marketers […] Read more… 

Higher Education Enrollment Trending Upward
By Higher Ed Growth
Changing demand in the job market is sending students toward different careers. In Arizona, higher education in health care fields is up among Valley students, according to a report by Higher Ed Growth. The study shows […] Read more… 

5 Things We Learned after Analyzing Millions of Calls in Q1
By McKay Allen
If you’re in the lead gen space, you probably use, or at least are familiar with, call tracking. Call tracking data provides useful information you can use to manage campaigns, leads, affiliates, etc. Good stuff. Everybody ‘gets’ it. But call tracking isn’t enough. At LogMyCalls, we’ve upped the ante significantly. In Q4 we launched Conversation […] Read more… 

Changing the Game: Inbound Marketing for Colleges and Universities
By Jon Delrusso
Lead generation for institutions of higher education has seen a shift in the way enrollment practices are conducted.  More schools today are beginning to dip their toe into the world of inbound marketing.  Traditionally, Colleges and Universities reliance on generating student enrollment stemmed from a data submitted web form to be outbound dialed on by […] Read more… 

Lead Aggregation Survival Guide
By Fred Frantz
Being the Director of Affiliate and Aggregation Management at Gragg Advertising, I am tasked with spending client budget on the best possible mix of inquiries and paid inquiries from a large affiliate mix. While many competitors can provide certain aspects of our technology or use the same affiliate partners in our portfolio, usually our results […] Read more… 

Court Confirms ATDS Need Not Dial Numbers in a Random or Sequential Manner Under the TCPA
By Richard Newman
On May 30, 2014, the U.S. District Court for the Northern District of Illinois held that a predictive dialer that dialed phone calls from a stored list without human intervention was an automated telephone dialing system (“ATDS”) under the Telephone Consumer Protection Act (Sterk v. Path, Inc., N.D. Ill., No. 1:13-cv-02330, 5/30/14). This ruling clarifies […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Session Feature at LeadsCon: Performance Marketing 2.0: Using Data to Create Profitable Customer Relationships

As a performance marketer, where is there value in targeting specific prospects versus casting a wider net? And how do you get from capturing big data to applying smart data that you can use to optimize your lead gen efforts? As a buyer, we’ll share insights on demographics, search and social data and other information sources to help you plan and attenuate your marketing efforts to better target high-intent leads. And as a lead seller, we’ll dive into best practices and ways in which you can add value to your lead-buying customers through data and predictive analytics. Join us for a lively conversation built to help you create more personalized offerings and turn your existing customers into stronger advocates for your products and services. View the Full Conference program.

Key Takeaways Include:

  • Discover ways to create personalized campaigns that capture and hold customers' attention
  • Understand Big Data and real-time/predictive analytics role in lead gen
  • Learn how to layer multiple database sources to create qualified data
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