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LeadsCon New York
August 14 & 15, 2014
The Marriott Marquis
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace
Industry Wire
Lead Aggregation Survival Guide
By Fred Frantz
Being the Director of Affiliate and Aggregation Management at Gragg Advertising, I am tasked with spending client budget on the best possible mix of inquiries and paid inquiries from a large affiliate mix. While many competitors can provide certain aspects of our technology or use the same affiliate partners in our portfolio, usually our results are much harder to achieve—as referenced in our growth in our industry. Navigating the affiliate mix can essentially be a jungle. To help, I have included excerpts below from a webinar that I led in April of 2014 – Gragg’s Aggregation Survival Guide. Read more… 

Court Confirms ATDS Need Not Dial Numbers in a Random or Sequential Manner Under the TCPA
By Richard Newman
On May 30, 2014, the U.S. District Court for the Northern District of Illinois held that a predictive dialer that dialed phone calls from a stored list without human intervention was an automated telephone dialing system (“ATDS”) under the Telephone Consumer Protection Act (Sterk v. Path, Inc., N.D. Ill., No. 1:13-cv-02330, 5/30/14). Read more… 
How to Beat Your Deep-Pocket Competitor and Generate More Leads
By Tom Carolan
In America, we love an underdog story. Whether we’re cheering “Rudy, Rudy, Rudy” or putting children to bed with legends of an uphill-both-ways adolescence, rags to riches tales inspire us. Here’s a true one that works on my two teenage girls. Read more…

The Future of Lead Technology? It’s In Sight
By Ross Shanken
There’s more than one way to achieve the elusive goal of sustained sales success. The entire practice of lead gen has suffered from a lack of clarity for decades. But it doesn’t have to be that way anymore. Every player in the lead gen ecosystem can – and should ­– make a difference in overall transparency and trust. Consider the science of ad tech, much more closely related to the latest developments in lead gen than you might realize. Read more…
LeadsCouncil

LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Session Feature at LeadsCon: Following the Money: The Billion-Dollar Valuation and Companies That Are Driving Demand

We’ll share what’s driving growth around these high-value companies and how businesses are evolving to take advantage of new opportunities, addressing new customer and consumer behavior, and staying on top of consumer protection and regulatory oversight. Our panel of experts will lay out the challenges and opportunities of running a performance marketing company and what affect their actions have on the industry as a whole, from buyers to sellers, agencies, aggregators, technology partners, VCs and more. Join us as we kick off LeadsCon New York, you won’t want to miss this! View the Full Conference program.

Key Takeaways Include:

  • Hear about best practices for creating a successful management team, managing risk and incorporating optimization into your business while ensuring ROI
  • Discover steps for scaling growth in the industry while also bringing it more mainstream within the overall global ad market
  • Find out where the industry is trending and what new lead gen models are taking root
 
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