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Industry Wire
The New Secret to Profit from Selling Leads
By Michael Foster  Selling leads is unlike any other business. Your customers are razor-sharp, constantly analyzing your product and endlessly calculating how much yield they can get out of what they’re buying from you. If that wasn’t a big enough challenge,…Read More »

Better, Good and Great Clips: How Data Drives Messaging
By Kieran Kern It takes more than a great haircut and head massage to connect a customer to a brand. Indeed, it is more important to massage the messages and opportunities a business provides customers based on where they are…Read More »

Several Unknowns Face Mortgage Marketers in 2018
By John Egan Mortgage marketers might need to rewrite their playbooks in 2018. Why? Mortgage financier Freddie Mac predicts mortgage interest rates will see an uptick in 2018 while total loan originations will dip. Those two factors could lead to a tougher…Read More »
LeadsCon Marketplace
LendingTree, LeadsCon Announce $25,000 Innovation Challenge in Las Vegas
Lead industry’s first-of-its-kind initiative to shine a “spotlight” on emerging talent in financial technology at the LeadsCon Las Vegas conference and expoNorwalk, CT, January 8, 2018 –  LendingTree®, the nation's leading online loan marketplace, and Access Intelligence, a leading business…Read More »

Avoiding the ‘These Leads Suck’ Trap With Your Sales Team
By Eric Schaal.  In Glengarry Glen Ross, Jack Lemmon explains to Alec Baldwin why the office sales team hit a slump. “The leads are weak,” Lemmon says, prompting a profane tirade by Baldwin.For marketers in the insurance business, the sales…Read More »
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Lead Generation and the EBR Exception to the Telemarketing Sales Rule
In February of 2008, Congress passed the Do-Not-Call Registry Fee Extension Act of 2007 requiring a biennial report on the National Do Not Call Registry.  The Report contains a summary of the current operations of the Registry, the impact on…Read More »
LeadsCouncil
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

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