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LeadsCon Las Vegas
March 5-7, 2018
The Paris
Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
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Access To The Pre-Conference Workshop Of Your Choice

SEO + CRO Workshop: A Framework to Increase Revenue: Learn a hands-on, end-to-end approach to SEO that optimizes their performance at all points to drive revenue. The Visibility-Click-Engage-Convert model covers the “lifecycle” of the search experience, focusing on the searcher’s intent and perspective.

Content Marketing Workshop: How to Create & Amplify Content that Converts: Get ready to dive right into this fun and interactive session with a workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips, and templates to help you with strategy, ideation, and amplification.

Partnership Marketing Workshop: Win, Win, Win with Strategic Partnerships: This workshop is designed for senior, revenue-focused leaders – CEOs, CMOs, CROs, and marketing and business development leaders – each will benefit from this content, directly. If you touch customer acquisition on the brand side, or media monetization on the publisher side, this workshop is for you. And if you represent a membership group or association, it’s a “can’t miss” curriculum.

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Industry Wire
FTC Cracks Down on Student Debt Relief Scams
The Federal Trade Commission, along with Illinois and 10 other states, on Friday announced a coordinated crackdown on student loan debt relief scams. The initiative, dubbed Operation Game of Loans, includes 36 actions by the FTC and state attorneys general…Read More »

JPMorgan's Marketing Chief Says Amazon is a Real Challenger to Facebook and Google in Digital Advertising
Amazon is sharpening its assault on the ad business, and big-name advertisers are starting to take notice. With product and search ads on Amazon.com, and its data on shoppers being used to run display ads all over the web, the…Read More »

Managing Call Queues for Customer Service Call Centers
Call queues are central to the effectiveness of call centers and customer service. Call centers use a variety of methods, tools, and practices to lower the average time that a caller spends in the call queue. The goal is to…Read More »
LeadsCon Marketplace
Five Tools to Automate Lead Nurturing in Sales
Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and increase conversions. Read More at ClickZRead More »

The Most Effective Way to Lead Generation Z
Generation Z fact-checking their teachers and parents in real-time on their smartphone represents a clear shift in authority. Because information is disseminated so widely in today's age of information, Generation Z doesn't consider parents or teachers as the authority, but,…Read More »
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Customer Acquisition Strategies: 7 Ways To Get More Online Sales (Infographic)
Customer acquisition is a crucial first step for startups as well as an ongoing goal for well-established businesses. It's harder than ever to stand out in today's crowded marketplace. But with the right strategies in place, you can ensure your…Read More »
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide.  This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

The Award-Winning ALPINE Lead Management Software from Gragg Advertising

Are you still wasting time viewing your marketing reports in different platforms from multiple vendors? There’s an easier way to track and monitor your real-time marketing performance daily. See how you can take control of your budget and eliminate the costly guesswork.

Join LeadsCouncil and Platinum Member Gragg Advertising on October 27th, 2017 at 12:00PM EST for another exciting LeadsCouncil Demo Day.

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