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LeadsCon Las Vegas
March 5-7, 2018
The Paris
Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
Facebook & Sprint Wireless To Keynote LeadsCon Las Vegas

Using People-Based Measurement for Real Business Outcomes
Marketers are dealing with increasing complexity around creative, platforms, metrics and cross-device measurement. Proxy metrics can lead marketers astray and away from real business outcomes. In this session, Manish Gupta of Facebook will share how marketers can measure better using ‘people-based’ measurement and how to use first and third-party tools to measure across the funnel against Audience, Brand and Sales outcomes. Click here for more.

How Brands Win Gen Z with Content Marketing
Growing up in a post-digital age has completely altered the way in which adolescents form their identities and brand affinities, even compared to the generation before them. As a result, Gen Z has developed distinct expectations for brands and advertising. Join Jason Neubauer of Sprint Wireless as he shares his insights into engaging this key demographic. Click here for more.

Click here to register and secure your spot and commit to meeting over 3,000 business partners that will be waiting to meet with you in Vegas!

$175 Hotel Rooms At The Paris Are Going Fast

Join us for LeadsCon as we return to The Paris—right on the Strip in the middle of all things Vegas. We have a limited block of $175 rooms available for registered LeadsCon attendees. Click HERE to book your rooms before they sell out. Also, please be aware of housing poachers that have been contacting attendees about booking hotel rooms for LeadsCon Las Vegas. We are NOT working with any outside companies to provide housing details and we apologize for the inconvenience. Please disregard these pirating emails/calls.

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Industry Wire
7 Mobile Marketing Trends For 2018
 Since the vast majority of us wouldn't claim to be psychic, predicting which elements of mobile marketing are going to be the dominant trends of 2018 is a matter of research, and one that is definitely worth doing if you…Read More »

How to Stop Wasting Money on the Wrong Lead Generation Tactics
 Have you ever heard marketers say that a certain lead generation tactic is the best? And no matter what, you should be using that tactic? There are numerous examples of tactics that marketers herald as being "the best" - but…Read More »

US Agency to Hand Over Internet Supervision to FTC
 The US Federal Communications Commission plans to turn over supervision of Internet service providers to another federal agency, as it plans to vote on Thursday to revoke the landmark 2015 "net neutrality" rules. FCC chairman Ajit Pai last month unveiled…Read More »
LeadsCon Marketplace
Google Adds Lead Generation to Voice Services
Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands. Initial partners include local home service providers including HomeAdvisor and Porch. Under the…Read More »

How to Promote Lead Generation on Your Website
 Online sales leads are one of the most lucrative avenues for any business or brand. Pushing customers or visitors through a sales funnel with the intent to capitalize on an opportunity is the ultimate goal. Almost everything on a site,…Read More »
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4 Lead Generation Strategies for Early-Stage Startups
 Sales can make or break your company. It doesnt matter if you run a business with an eight-figure top line, or youre leading a small startup thats just trying to close on its first few sales, lead generation is something…Read More »
Nominations for LeadsCouncil Leader Awards Close Soon

The LeadsCouncil LEADER Awards have showcased excellence in Performance Marketing for many years. The deadline to nominate top companies for outstanding service in the industry is nearing. Make sure you take the time to nominate your favorites here before it’s too late!

Would you like to contribute content? Apply Now!