Using People-Based Measurement for Real Business Outcomes
Marketers are dealing with increasing complexity around creative, platforms, metrics and cross-device measurement. Proxy metrics can lead marketers astray and away from real business outcomes. In this session, Manish Gupta of Facebook will share how marketers can measure better using ‘people-based’ measurement and how to use first and third-party tools to measure across the funnel against Audience, Brand and Sales outcomes. Click here for more.
How Brands Win Gen Z with Content Marketing
Growing up in a post-digital age has completely altered the way in which adolescents form their identities and brand affinities, even compared to the generation before them. As a result, Gen Z has developed distinct expectations for brands and advertising. Join Jason Neubauer of Sprint Wireless as he shares his insights into engaging this key demographic. Click here for more.
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