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March 5-7, 2018
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Event Highlights
This Is It. The Biggest LeadsCon In History Is Next Week.

Registration is closing and a sell-out alert has been issued. If you want to be a part of the largest LeadsCon ever—the most people and the most buy-side attendees, our largest exhibit hall and the world’s biggest collection of performance marketing partners…the time has come to claim your spot. Thousands are coming. Consider this “Last Call” for signing up.

Industry Wire
It’s 2018: Do You Know Where Your Marketers Are?
by Michael Foster  If you haven’t heard of TCPA, don’t worry; you’re not alone. But if you don’t learn about TCPA soon, you should worry; you could be facing major fines — even millions of dollars worth of fines.Let’s back…Read More »

Looking for Better ROI? Strategic Partnerships Extend the Ecosystem
by Kieran O'Brien Kern  In competitive advertising categories, the outcomes are not always cut and dried. Logic permits that customer acquisition cost divided by lifetime value equals the health of the business. However, this measure is not always a simple…Read More »

Infutor Capitalizes on Growth in Consumer Identity Management
by John Egan  It shouldn’t come as a surprise that Oakbrook Terrace, Illinois-based Infutor saw its revenue climb 42 percent from 2013 to 2016. Why? Because Infutor is seizing on rising demand for consumer identity management technology. That demand catapulted Infutor,…Read More »
LeadsCon Marketplace
3 Distinct Looks at the Art of Lead Buying in 2018
by Eric Schaal An insurance agent, a refinancing specialist and an online lending broker walk into a bar… and discuss how they nail down their best leads. On the opening day of LeadsCon 2018, lead buyers can sit in on…Read More »

Making Data Work for You: Marketing in the Post-Creative World
by Michael Foster  The creative side of advertising gets a lot of attention. Super Bowl ads are a major talking point, and they categorically cost millions of dollars. The ROI from a Super Bowl ad is unclear, but that doesn’t…Read More »
The Latest and Greatest in Lead Tactics and Maximizing Efforts
by Kieran O’Brien KernIf two heads are better than one, an upcoming LeadsCon session will be the ultimate opportunity to share ideas. “IdeaShare – Let’s Talk Best Lead Tactics: How to Maximize Your Lead Gen Efforts” will pair two of…Read More »
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We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

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