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October 3-5, 2018
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Event Highlights
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Connect to Convert in Boston, previously known as LeadsCon East—October 3-5, 2018 at The Westin Boston Waterfront. Click here to activate your super early bird pricing through April 27th. Full program will be announced this summer.

Also, registration is officially open for LeadsCon Las Vegas 2019. We’re moving across the strip next year to The Mirage. Secure your spot today at our lowest rates through this link.

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Industry Wire
What is the Future of For-Profit Higher Ed?
 And while a portrayal in a fictional novel is hardly a thing for higher education leaders to bat an eye over, Career Education Colleges and Universities Executive Vice President and Director of Government Relations Michael Dakduk told an audience assembled…Read More »

The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing
Its not a new story. Technology experts have been saying it for years: the cookie is dead. The cookie is dead because mobile is the user's primary experience, and cookies pose all kinds of obstacles when it comes to tracking…Read More »

Creating the Best Lead-Gen Website, Step by Step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge. Please visit Marketing Land for the full…Read More »
LeadsCon Marketplace
TCPA Ruling a Victory for Telemarketers
In 2015, the Federal Communications Commission issued a Declaratory Ruling and Order expanding the definition of an automatic telephone dialing system (“ATDS”).  The Order also clarified revocation of consent and provided very limited exceptions for reassigned numbers, healthcare, and financial…Read More »

Beyond Lead Gen: Aligning Your Digital Marketing Strategy To Convert And Keep More Customers
Track metrics beyond lead generation to demonstrate the full value of your marketing efforts.Read More at ForbesRead More »
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Deepening B2B Customer Relationships With "The Funnel Beyond The Funnel"
I've long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say…Read More »
LeadsCouncil
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

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