✓ Check Out Our Events
Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
LeadsCon Las Vegas
March 4-6, 2019
The Mirage
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
Connect to Convert's Most Powerful Program Yet

This October, the world’s top conference & expo on customer acquisition strategies will take place at The Westin Boston Waterfront. Gain access to cutting-edge content delivered by some of the industry's most influential brands—such as ADP, MassMutual Financial Group and TruGreen.

Be sure to view our full program, and join us to discover innovative technologies and networking opportunities to connect with a powerful community of leaders and experts.

Our Newest Sessions Include:

Secure your seat today to engage with thousands of industry leaders in digital marketing, performance marketing and lead generation at Connect to Convert.

Want to ensure that your brand stands out from your competitors?
Contact Andrew Katz at 203-899-8447 or akatz@accessintel.com

Only A Few $279 Hotel Rooms Remain At The Westin Boston Waterfront

Rooms at The Westin Boston Waterfront are almost gone. Lock in our special group rate of just $279/per night before they're all gone by clicking here. We anticipate that this month, there will no longer be availability.

Here are two easy ways to book your hotel room:

  1. ONLINE – Quick and easy!
  2. PHONE - Call the hotel directly at 888-627-7216 and mention “Connect to Convert”
Secure Early Bird Pricing For Connect To Convert Boston! 
Industry Wire
How Data Drives Better Customer Engagement
By Michael Foster Everyone knows that data is the key to better marketing performance, but not everyone knows exactly how that happens. We hear a lot about data, but the reality is that data collection, management, and application for marketing…Read More »

Google, Microsoft And Startups Are Going To War On Chatbot Technology
In the business of tech, battles are fought over research but war breaks out when money is at stake. That's finally happened for chatbots, or software that allows people to hold conversations with machines. Investors and the tech press overhyped…Read More »

The Applicability of Vermont’s Data Broker Law to the Lead Generation Industry
There has been shortage of blog posts since May 2018 discussing Vermont’s groundbreaking data broker disclosure and security legislation. The law is the first data broker-specific legislation in the nation. As drafted, lead aggregators and other such intermediaries appear to…Read More »
LeadsCon Marketplace
How to Help Sales and Marketing Teams Help Each Other
By Eric Schaal In a perfect world, sales and marketing teams would communicate regularly, understand each other’s roles perfectly, and make each other work better on a daily basis. Since that world doesn’t exist, managers have to settle for more…Read More »

How to Boost B2B Lead Generation with Instagram Stories
Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side,…Read More »
32262-LeadsCon_C2C2018_Animated_300x250_v3
5 Metrics to Measure Marketing ROI
Measuring your marketing campaign's return on investment (ROI) and how much it contributed to the sales and profit is the backbone of marketing. If you cannot do it, it'd get tough to satisfy stakeholders. In reality, it is one of…Read More »
LeadsCouncil
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

Would you like to contribute content? Apply Now!