✓ Check Out Our Events
LeadsCon Las Vegas
March 5-7, 2018
The Paris
Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
LeadsCon LIVE Is Back! Here Are Our First
Interviews From Connect to Convert Last Week:

And look for next week's LeadsCon LIVE Interviews from NYC:

  • Dan Vonderheide of Digital Air Strike
  • Rich Kahn of eZanga

Registration Is Open For LeadsCon LV - Sign Up Early & Save Big!

Industry Wire
How Marketers Can Connect with Technology Distracted Millennial Shoppers
Using ads and marketing tactics to capture the attention of millennial consumers can be trickier than many realize. It's true that many of the people in this demographic use the internet and have multiple devices, but that can be a…Read More »

How to Avoid the 6 Biggest Pitfalls of Lead Nurturing
Lead nurturing doesn't have to be complicated. Learn how to steer clear of these common mistakes by adhering to common sense lead nurturing strategies. From email to lead follow up, understanding your prospects needs to integrating your data and analysis,…Read More »

Remarketing Vs. Retargeting: How Google's Advertising Algorithm Works?
Retargeting and Remarketing are two different terms. Despite having two distinct meaning both the terms are buzzing in the field of marketing interchangeably. It is worth mentioning here that you must have to use the right word at the right place.If you don’t know the exact difference between these two terms, you…Read More »
LeadsCon Marketplace
Assessing Vicarious TCPA Liability: Your Telemarketing Contracts Matter
Vicarious liability is a doctrine that imposes responsibility upon one person/entity for the failure of another, with whom the person/entity has a special relationship.  The doctrine plays an important role in Telephone Consumer Protection Act litigation.In Jones v. Royal Admin.…Read More »

How to Use AI to Improve Customer Acquisition
Artificial intelligence (AI) is quickly becoming one of the most versatile technologies of the 21st century, as experts have found great use for it in mechanics, research laboratories, hospitals, and more. This adaptability has probably contributed to why AI is…Read More »
Demand Gen Tunnel Vision: Why Your Company Probably Needs to Invest in Branding
If you've been in the B2B marketing business for fewer than 15 years, you've been operating in the first generation of data-driven marketing's golden age. The internet and the tools we use to leverage it give us the ability to…Read More »
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide.  This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

Would you like to contribute content? Apply Now!