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Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
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March 4-6, 2019
The Mirage
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
Connect to Convert Savings Expire TOMORROW Friday, September 21

Come join over 1,800 of the world’s leading digital marketers in Boston for three days to access executive level content, mix and mingle in our unique networking opportunities and test drive the hottest technologies driving performance in our industry today. The biggest brands. The leading experts. The technology frontrunners. All in Boston for three days. REGISTER TODAY before rates go up Friday, September 21st at 11:59PM ET.

Ready to network? Once you register you will receive access to our exclusive mobile app, where you can view the full list of attendees, schedule meetings, and send direct messages to other attendees before the show! It’s all about speed with the lead and quickly connecting with prospects to make that first contact.

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Industry Wire
What Your Content Marketing Needs to Make That Connection
By Eric Schaal Are you having trouble producing content that catches on? Every brand will go through periods when it seems like you just can’t find the right angle to reach your customers – or the right platform where they’re…Read More »

Using Chatbots on Facebook Messenger to Increase Sales with Automation
By Barry Eitel As most marketers understand, the vast majority of web traffic never adds a dollar to a company’s earnings. A typical website monetizes roughly 1 to 3 percent of the traffic that visits the site. Of course, any…Read More »

Cole Information Carves Out ‘Exciting Niche’ in SMB Market
By John Egan In 2003 – one year before Facebook opened the book on social networking, three years before Twitter flew onto the tech scene and four years before the iPhone answered the call for better cellphones – Jim Eggleston…Read More »
LeadsCon Marketplace
After GDPR, What Lies Ahead for Lead Generators?
By John Egan The European Union’s General Data Protection Regulation (GDPR) took effect in May, and lead generators in the United States and around the world have been rushing to adapt to new rules for handling the personal information of…Read More »

Where Marketing Starts—and Soars
By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step, and the leads ultimately come from a database. The real marketer’s talent comes in getting the mass list of potential…Read More »
Latest Research Confirms the Value of B2B Content Marketing
By John Egan Most B2B consumers not only recognize content marketing when they see it and also assign value to it, but—most importantly—they act on it, according to recent findings. In a survey of 384 people who’d recently consumed business…Read More »
LeadsCouncil
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

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