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Industry Wire
You Need These 10 Proven PPC Formulas
Results are all that matter with PPC. So stop searching for the latest creative hack and start following these 10 proven campaign, copywriting, and landing page formulas instead.1. Use SKAGsInstead of using 10-20 keywords per ad group, Single Keyword Ad…Read More »

5 Effective Lead Generation Strategies for 3x the Increase in Incoming Leads
Modern-day businesses rely heavily on a multitude of techniques to capture business development leads. More specifically, a lead can be a person, company or institution that shows interest in a service/product offered by a company. When a company focuses on…Read More »

New Perspectives: Reaching the Top 3 Markers of Postsecondary Student Success
The industry recognizes student success as a central theme and focus. It’s an umbrella term, covering many facets of the college experience — from planning to completion. And it can mean different things depending on the topic at hand or…Read More »
LeadsCon Marketplace
4 Strategies to Improve Lead Quality at the Time of Conversion
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about…Read More »

Critical Lead Generation Marketing Agreement Provisions
Lead generation marketing agreements are critically important documents between lead generators, aggregators, call centers and end-buyers. These agreements should include basic provisions covering issues such as, without limitation, what constitutes a “lead” (e.g., consumer data, telephone calls, telephone call transfers,…Read More »
What Will Drive Mobile Advertising Forward: Tips, Trends and Regulations
Do you think all digital advertising is the same and mobile ads are just resized to smaller resolutions? This article will show you that mobile advertising is turning into a new media and explain how you can take advantage of…Read More »
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide.  This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

Attend Jornaya’s Journey With This Special Offer

Jornaya has teamed up with LeadsCouncil to bring you this incredible offer. From now, until October 6th, Jornaya is offering FREE registration for their annual Journey Summit in Philadelphia Oct 9 – 10 for all those who join LeadsCouncil between now and October 6th. This offer applies to all members of your company who would like to attend. Combined with the other benefits which come with your LeadsCouncil membership, there is no reason to delay becoming a member.

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