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Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
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March 4-6, 2019
The Mirage
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights

This Is It. Connect to Convert Is Next Week.

These are your final days to register for Connect to Convert, which kicks off next week on Wednesday October 3rd in Boston. Be a part of this year’s exclusive networking opportunities, cutting-edge content presented by some of the biggest brands in the industry and the latest technology from our packed exhibit hall. Secure your spot alongside over 1,000 digital marketing executives.

Industry Wire
Despite Powerful Allies, Problems Persist In For-Profit Education
The Trump administration is all in on for-profit colleges-but even with the governmental trade winds at its back, the industry is still struggling to find its footing amidst mass campus closures and plunging enrollment. Read More at ForbesRead More »

Using Lateral Thinking in Your Marketing to Ignite Growth
If you were asked to define your next move to ignite growth for your brand, would you decide that stopping all communication to your target audience would be a good idea? No? OK, how about deploying basketball-playing sumo wrestlers? It…Read More »

4 Mistakes to Avoid When Implementing Marketing Automation
Marketing automation can help relieve marketing teams from time-consuming duties that keep them from their more important tasks. Marketing automation software is often used by companies to collect customer data, qualify leads, analyze data for in-depth forecasts, and much…Read More »
LeadsCon Marketplace
The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing
Marketers' most common fear about GDPR is their decreased ability to target consumers. GDPR raises the bar for acquiring permission for everything from targeted display advertising to personalized email messaging to location targeted mobile ads. While data protection is…Read More »

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Its guest post day here at Duct Tape Marketing, and today's post is from Dan Kraus Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you're in the tech…Read More »
How Top-Funnel Inefficiencies Are Ruining Your Lead Generation Results
There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align marketing and sales goals in a way that reduces friction points throughout the funnel, in order to bring leads home,…Read More »
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

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