✓ Check Out Our Events
LeadsCon Las Vegas
March 5-7, 2018
The Paris
Connect to Convert
October 3-5, 2018
The Westin Boston Waterfront
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Event Highlights
Call For Speakers Is Open For LeadsCon Las Vegas

LeadsCon is looking for you! Our Las Vegas call for speakers is open for just one more week. New tech and automation are redefining customer acquisition, so how is it impacting you? We’re looking for brand marketers and direct marketing experts to share, speak, and suggest topic ideas.

Submissions are due by NEXT FRIDAY October 6th.

Plan Ahead: Budget for Your Trip to LeadsCon Las Vegas 2018

LeadsCon will be back in Las Vegas at the Paris Hotel, from March 5-7, 2018. Make sure you don’t miss the flagship event of the performance marketing industry – keep LeadsCon in your 2018 travel budget.

Super early bird rates are valid through October 13th and the earlier you register, the more money you’ll save. We’re also excited to announce some enhancements for 2018 so stay tuned for many great updates in the coming months. We look forward to seeing you this March in Las Vegas!

Registration Is Live For LeadsCon LV - Sign Up Early & Save Big!      
Industry Wire
Best Ways to Measure Marketing Efforts
Today, numerous entrepreneurs base their digital marketing campaigns on measuring the number of registered users, page reviews, social media followers and mentions. However, what does the rising number of followers on social networks actually tell you? Can such metrics explain…Read More »

Branding Your Company in an Increasingly Digital World
While some may think that branding-at least in the traditional sense-is not nearly as important as it once was, it's still essential to the long term success of your company. But while fundamentals remain the same, branding in a digital…Read More »

How to Use Competitions and Incentives in Your Customer Acquisition Strategy
Mobile Marketing WatchThe following is a guest contributed post by Priscilla de Groot, Customer and Partner Marketing Manager at Mapp Digital Way back in 2003, Juniper Research looked at how people spent their time online. The top four will come…Read More »
LeadsCon Marketplace
You Need These 10 Proven PPC Formulas
Results are all that matter with PPC. So stop searching for the latest creative hack and start following these 10 proven campaign, copywriting, and landing page formulas instead.1. Use SKAGsInstead of using 10-20 keywords per ad group, Single Keyword Ad…Read More »

5 Effective Lead Generation Strategies for 3x the Increase in Incoming Leads
Modern-day businesses rely heavily on a multitude of techniques to capture business development leads. More specifically, a lead can be a person, company or institution that shows interest in a service/product offered by a company. When a company focuses on…Read More »
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New Perspectives: Reaching the Top 3 Markers of Postsecondary Student Success
The industry recognizes student success as a central theme and focus. It’s an umbrella term, covering many facets of the college experience — from planning to completion. And it can mean different things depending on the topic at hand or…Read More »
LeadsCouncil
Download LeadsCouncil Standards Now

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide.  This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow. You can download your copy here.

Attend Jornaya’s Journey With This Special Offer

Jornaya has teamed up with LeadsCouncil to bring you this incredible offer. From now, until October 6th, Jornaya is offering FREE registration for their annual Journey Summit in Philadelphia Oct 9 – 10 for all those who join LeadsCouncil between now and October 6th. This offer applies to all members of your company who would like to attend. Combined with the other benefits which come with your LeadsCouncil membership, there is no reason to delay becoming a member.

Would you like to contribute content? Apply Now!