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August 25 & 26, 2015
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March 3 & 4, 2015
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4 Effective Ways to Contact Sales Prospects
By LeadiD
When an in-person meeting with a prospect is either impossible or impractical, salespeople have four main options for contacting prospects: email, phone, text, and good old snail mail (US mail is actually making a comeback because no one gets paper... Read more… 

Bots, Breaches, and Brilliance: 2014 in Review
By LeadiD
This was the year digital marketing got serious about fraud, big data analytics and compliance. Check out some of our content favorites of 2014, from LeadiD and around the web.  Read the full post >>  Read more… 

PerformanceIN.com – Inside the Boardroom US: Todd Eicher, CEO of Sparkroom
By Sparkroom
Part of the INside the Boardroom series from PerformanceIN, Todd Eicher, CEO of Sparkroom, presents a lesson from the U.S. higher education industry and reminds performance marketers to: Pay attention Be more transparent Use data to your benefit Embrace multiple... Read more… 

2014 Year in Review
By Sparkroom
Throughout the year, Sparkroom publishes valuable tips and information related to performance marketing and the higher education industry. You can find a list of most everything we've published this year on the Sparkroom blog. Read more… 

Automate Your Forms: Define Once, Push Everywhere (Pre-Recorded Webinar)
By Sparkroom
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce the Sparkroom Capture App, along with the Sparkroom Form Services and Sparkroom Landing Page Builder. Together... Read more… 
 

How content marketing has changed marketing forever
By Michael Foster
Content marketing was a major trend in 2014 as advertisers caught on that their access to media was often much greater than they realized. As a result, directly communicating with potential customers in an accessible and compelling long format was no longer impossible. The results have varied from tremendous to awful. While some marketers have […] Read more… 

Why are companies failing to hit their lead generation targets?
By John Egan
Have you been scratching your head wondering why you aren’t achieving your lead generation goals? You’ve got company. A survey by 360 Leads of more than 300 sales and marketing executives around the world found that among the 79 percent of companies carrying out lead generation programs in the previous 12 months, just 17 percent had reached […] Read more… 

How to Increase Lead Generation in the New Year
By Elliott Lemenager
Effective lead generation begins with a strong understanding of management. Without the right controls in place, it's nearly impossible to be successful in generating relevant leads and responding to them with the necessary speed and accuracy. What does 2015 hold for lead generation? There's no question that lead generation is on the minds of most […] Read more… 

“Executive of the Year” Nominations – Deadline Fast Approaching!
By Michael Ferree
Each year LeadsCon and the LeadsCouncil look to recognize a special individual that is making significant strides in bringing best practices, tech innovations to the Lead Genertion industry. Our goal is to highlight the efforts of those individuals  who are making a special effort to improving the Lead Generation ecosystem. Today, we want to encourage […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Google's Finest Highlights Our Growing List Of Reowned Speakers In Las Vegas!

Tuesday, March 3, 2015

How The Best Performance Marketers Win: Lessons Learned From The Best Google Advertisers In The World

In today's digitally fragmented world, marketers thrive on innovation and finding the best ways to engage customers. But if you're not making the desired impact, it may lead you to ask how your top competitor is getting most of the available leads. Likewise, you may wonder what they're doing differently, and whether you can do it too. Join Nicolas Darveau-Garneau as he shares a strategic look at winning strategies from some of Google's biggest advertisers and unveils the top five secrets of all successful performance advertisers.

Key Takeaways:

  • Learn how top advertisers measure differently
  • Discover how top advertisers focus on the right metric to measure
  • Understand the three core growth principles that top advertisers use to stay ahead of the competition

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