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LeadsCouncil Call: Maximize Your Business Performance – Intellectual Property Strategies for Online Lead Generators and Market
By Michael Ferree
Strategic management of IP enhances business performance and provides businesses with distinct competitive advantages in the marketplace. Many online lead generators, however, fail to effectively manage or even use their IP rights to achieve and support their business objectives. This session will cover the basics of how IP rights (i.e. patents, trademarks, copyrights and trade […] Read more… 

Industry Trend Recap for 2014
By Frank Healy
The higher education sector had multiple trends arise in 2014. TCPA regulations, compliance, transparency, online education and technology were hot topics throughout the year that made significant impressions on the marketplace.   TCPA In 2012, the Federal Communications Commission ruled to issue new rules and regulations within the Telephone Consumer Protection Act. The new changes, […] Read more… 

Focus on Student Cycle: How Higher Education is Looking at Prospects from a Long-Term Perspective
By Frank Healy
Recently, there have been debates on whether an education is vital to success in the workplace. The consensus overall seems to be that an education is important so long as students are researching the schools and programs that will provide them with the training needed for the jobs they want. Educational institutions are continually finding […] Read more… 

Supercharge Lead Generation with Call Intelligence
By Drew Throne-Thomsen
Lead generation can be an uphill battle. You’re trying to combat fraud, low contact rates, and less than impressive conversion rates. And then there’s the mobile challenge. How do you get someone to fill out a lead form when they’re on a small touchscreen? The trick is you don’t. When marketers use call intelligence to […] Read more… 

LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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