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Webinar: Ensuring Insurance Sales: How to Identify, Qualify, and Contact the Best Leads
By LeadiD
Insurance carriers and their agents know that qualified prospects are out there, but at times, they can seem like needles in a haystack. The best companies use a combination of data, service, and technology to to identify and qualify the... Read more… 

What You Need to Know About the Mobile Consumer
By LeadiD
Do you offer prospects a mobile-optimized experience? Look around the next time you are at a restaurant, in a park or on public transit. Glance at any bus stop. Check out people waiting in line to get into a restaurant.... Read more… 

4 Effective Ways to Contact Sales Prospects
By LeadiD
When an in-person meeting with a prospect is either impossible or impractical, salespeople have four main options for contacting prospects: email, phone, text, and good old snail mail (US mail is actually making a comeback because no one gets paper... Read more… 

Bots, Breaches, and Brilliance: 2014 in Review
By LeadiD
This was the year digital marketing got serious about fraud, big data analytics and compliance. Check out some of our content favorites of 2014, from LeadiD and around the web.  Read the full post >>  Read more… 

Sparkroom December 2014 Newsletter: Q3 Inquiries Down, Conversions Up
By Sparkroom
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Create a sound mobile acquisition strategy for lead generation success
By Michael Ferree
We all know that mobile’s ubiquity means that’s where customer acquisition will, well, lead to, in the lead generation space. But creating such an acquisition strategy for the smartphone is still proving tricky. Mobile will be discussed at the upcoming LeadsCon Las Vegas conference in March 2015. The event agenda offers many opportunities to dissect […] Read more… 

Creative lead generation in education
By Michael Ferree
There are many entities, nonprofit and for-profit, that focus on helping students on every leg of their education journeys. Whether it’s test preparation, evaluating schools and education platforms, supplementing classroom instruction, or the job search post-graduation, startups, schools and educational institutions are creating services and products to fill every student need. The competition is always […] Read more… 

Can data improve branding?
By Michael Ferree
Broadly speaking, advertising has two goals. The first and most obvious is to increase sales. You promote a product by telling everyone how it will solve a problem, improve lives, or generally do something good in the world. This is the part of advertising that everyone instinctually gets, and it also happens to be the […] Read more… 

Content king in leads generation: Homeadvisor.com case study
By Michael Ferree
Thanks to content created on HGTV by celebrities such as Nate Berkus and in stores such as HomeGoods, we constantly think about remodeling and redecorating our homes and workspaces. There are plenty of DIY how-tos and Pinterest boards dedicated to this craft, but many times we need or want to call in a professional — […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Our Impressive Conference Program Continues To Grow!

Make sure to visit our official LeadsCon Las Vegas 2015 Full Conference Page regularly for the latest sessions and updates.

Some Exciting Highlights From Our Dynamic Full Conference Schedule Include:

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