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LeadsCon New York
August 25 & 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
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White Paper: Website Evolution: From Search Engine Optimized to Lead Gen Optimized
By LeadiD
SEO now occupies a considerable amount of digital marketers’ minds, time and budgets. Companies devoted 13% of their digital marketing budgets to the cause last year, according to a 2013 report by SEMPO and Econsultancy. The marketer’s job, however, goes... Read more… 

2014 Year-To-Date Trends in Higher Education Marketing
By Sparkroom
Join Liz Dye, director of marketing analytics at Sparkroom, as she discusses topics including inquiry volume, conversion rates, inquiry costs, degree-level trends and program trends to provide a snapshot of how education-specific marketing is adjusting and help enrollment marketers better... Read more… 

Using Data to Improve Performance
By Sparkroom
Sparkroom has partnered with Neustar for years, utilizing their robust data to enhance the performance of our school partners’ campaigns. Recently, Neustar published a case study highlighting some of our recent strategic geo-targeting, real-time lead scoring and on-demand lead verification... Read more… 

Lead Scoring: A Calculated Approach to Improving Efficiency
By Sparkroom
In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest... Read more… 

Sparkroom September 2014 Newsletter
By Sparkroom
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Week 3 Demo Day’s Schedule
By Michael Ferree
We are moving into week 3 of the "Demo Day's" and we have an excellent schedule lined up. Remember, we will not share your information with the company demo'ing their product. This is a great opportunity to see products you might not have otherwise had a chance to see, and if your are interested in […] Read more… 

3 sales process tips to boost revenue now
By Nick Hedges
To paraphrase Alec Baldwin in Glengarry Glen Ross, sales leads are “gold.”   Companies investing heavily to generate leads today would agree, with either an onslaught or drought of leads meaning the difference between missing and beating quota. Yet, there’s a leaky funnel today, and too many leads are falling through the cracks. It’s hard […] Read more… 

TCPA Regulations: One Year Later
By Frank Healy
One year ago, the lead generation industry experienced a shift when requirement changes in the Telephone Consumer Protection Act (TCPA) became effective. The TCPA update, ruled by the FCC, focused on new standards for contacting inquiries, which included standardizing acceptable call abandonment rates, implementing opt-out mechanisms and requiring prior express written consent for autodialed telemarketing […] Read more… 

Taking Aim at Facebook: Start-up “Ello” Takes on Goliath
By Matt Perl
The statement is quite clear: “Your social network is owned by advertisers.” Those seven words begin the manifesto of the social network garnering buzz not because of what their product offers—but rather what it doesn’t. Ello is the ad-free social networking brain-child of co-founder Paul Budnitz and even though Ello isn’t ready for its IPO […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Marcus Sheriden One Of Two Dynamic Keynote Speakers That Will Kick Off LeadsCon Las Vegas:

Wednesday, March 3, 2015

Keynote: They Ask, You Answer: How to Explode Your Qualified Lead Flow with the Power of Content Marketing

In today’s digital world, consumers are more impatient than ever. They want answers, and they want them immediately. Otherwise, the buying process stops dead in its tracks. In this power-packed presentation, Marcus Sheridan will bring his incredibly popular speaking style to the LeadsCon stage to show how brutally honest and prolific teaching online saved his business and has since transformed many other companies as well. If you’re looking for a simple yet powerful way to immediately generate more traffic, leads, and sales with you digital marketing efforts, this is a session you won’t want to miss.

Key Takeaways:

  • Understand how to come up with ever-flowing content ideas that get results
  • Learn about the subjects that move the sales needle in every industry—but rarely get talked about
  • See how much of an effect great content can have on the sales process when it’s used properly

About Marcus:

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.

With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

Next week, we will highlight our seond Keynote Speaker, Dale Vermillion.

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