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August 22 - 24, 2016
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March 15 - 17, 2016
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LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Programmatic Direct Mail Makes Its Debut
By wpickett
The mailbox retargeting service promises to put direct mail in the digital attribution clickstream. It's more like digitally reactive direct mail, but PebblePost's "programmatic direct mail" product may find itself on the programs of more Internet retailers after receiving $3 million in funding this week to step up its exposure. Read More at Direct Marketing […] Read more… 
Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
By wpickett
That did not last long. Apple has pulled ad-blocking apps like Been Choice that we wrote about earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App Store in the first place. Read More at Marketing Land Read more… 

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
By wpickett
Facebook lead ads are being rolled out, allowing marketers to easily collect leads. Updates include desktop, carousel, video and CRM integration. Read More at snip.ly Read more… 

Local SEO Statistics Every Business Should Know
By wpickett
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & […] Read more… 

Legislation Would Hold For-Profit College Leaders Accountable For Misrepresentations
By wpickett
Lawmakers on Tuesday continued their mission to protect consumers from unscrupulous players in the for-profit college industry by introducing legislation that would impose stiffer penalties and restrictions on the leaders of such institutions. The Students Before Profit Act – introduced by Senators Chris Murphy, of Connecticut, Elizabeth Warren, of Massachusetts, and Dick Durbin, of Illinois […] Read more… 
LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 
Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Just A Final Reminder That The Call For Speakers Is Still Open For LeadsCon Las Vegas:
We'll be acceptinCall For Speakersg submissions through MIDNIGHT TONIGHT, Friday October 16th. we want to hear from brands, agencies, marketing and technology enablers, and media publishers who can share their thought leadership and educate the marketplace.

Also, Exclusive Savings for Contact 2016 Ends Tonight:
Contact 2016, the first-ever call marketing conference may take place in 2016 (Tuesday, January 19th and Wednesday, January 20th to be precise), but your chance to attend at the LeadsCon only rate of just $495 ($200 LESS than the Early Bird Rate) ends now.

We are in the midst of a voice revolution that combines inbound at scale where calls can now have the same level of attribution that comes with traditional digital marketing. Calls are no longer a silo. Learn how to unleash better performance during the call and more importantly gain real-time insights that better inform all business activities. And you can do so for $200 less than anyone else, but only if you use this link.

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