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LeadsCon New York
August 25 & 26, 2015
The New York Hilton
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March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
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White Paper: Website Evolution: From Search Engine Optimized to Lead Gen Optimized
By LeadiD
SEO now occupies a considerable amount of digital marketers’ minds, time and budgets. Companies devoted 13% of their digital marketing budgets to the cause last year, according to a 2013 report by SEMPO and Econsultancy. The marketer’s job, however, goes... Read more… 

2014 Year-To-Date Trends in Higher Education Marketing
By Sparkroom
Join Liz Dye, director of marketing analytics at Sparkroom, as she discusses topics including inquiry volume, conversion rates, inquiry costs, degree-level trends and program trends to provide a snapshot of how education-specific marketing is adjusting and help enrollment marketers better... Read more… 

Using Data to Improve Performance
By Sparkroom
Sparkroom has partnered with Neustar for years, utilizing their robust data to enhance the performance of our school partners’ campaigns. Recently, Neustar published a case study highlighting some of our recent strategic geo-targeting, real-time lead scoring and on-demand lead verification... Read more… 

Lead Scoring: A Calculated Approach to Improving Efficiency
By Sparkroom
In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest... Read more… 

Sparkroom September 2014 Newsletter
By Sparkroom
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Webinar Discussion: Ways to prepare for 2015: Insurance Lead Buyers
By Michael Ferree
We have a great interactive call planned for Insurance lead buyers next week. On this call we will be joined by veteran Insurance Agent and Insurance Consultant, Stuart Ganis. Stuart currently leads the charge in the Insurance vertical for the lead management software provider, Veloficy. However, we will not only be covering lead management best […] Read more… 

Best Practices in B2B Lead Gen using Account-Based Marketing
By Liz Mallett
Demand marketers today are constantly challenged to generate more top-of-funnel leads, lower  conversion costs and increase closed/won deals. Many marketers find that they must launch display campaigns to reach their lead volume goals. One critical issue they face with display is effective  targeting to meet their cost-per-lead (CPL) and campaign ROI goals.   Display campaigns […] Read more… 

Tips to help Local Insurance Agents Convert Purchased Online Leads
By Stuart Ganis
In 1989 at the tender age of 18, I walked by an insurance office and saw a bell on the wall that didn’t stop ringing the entire time I stood there. I asked one of the agents what the bell was and he replied “leads”. He went on to explain how the company advertised on […] Read more… 

California’s Anti-SPAM Statue Litigation Landscape
By Richard Newman
California has the nation’s most aggressive anti-SPAM law, Business & Professions Code § 17529.5 (the “Statute”).  The Statute imposes significant penalties for violations.  The Statute generally prohibits unsolicited commercial email sent to California email addresses, as well as unsolicited commercial email sent from California.  The Statute also prohibits the sending of any commercial email advertisement […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Dale Vermillion Second Renowned Keynote Speaker To Kick Off LeadsCon Las Vegas:

Wednesday, March 3, 2015

Keynote: Unlocking the Secrets to Unmatched Lead Conversion—Building a Powerful Sales and Service Platform

We all know that effective marketing and lead generation are among the most important factors to business success. We also know that marketing is one of our largest business expenses, therefore we want to get the most out of every lead-generating dollar. The biggest and most costly mistake commonly made, however, is focusing so heavily on marketing alone to drive our sales that we miss the real key to converting leads into lifetime customers and increased profits—a cutting edge sales and service approach. Join us for a powerful and thought provoking session as Dale Vermillion, 20-year business consultant, trainer and national consumer advocate, provides proven and practical strategies that have helped hundreds of companies maximize lead conversion and generate massive repeat and referral customers. Unlock the secrets that successful companies use and customers desire that lead to capturing market share and creating customer loyalty. Learn powerful tips and unique approaches for mastering sales and service, managing sales excellence and multiplying profitability! 

Key Takeaways:

  • Learn the importance of unmatched sales and service for high lead conversion
  • Understand and apply the “Triangle for Success®” to your business
  • Discover effective lead management techniques for sales-based environments
  • Realize the value in building a consumer-centric philosophy towards sales and service
  • Develop a powerful sales platform and system to maximize lead profitability
  • Learn innovative sales approaches and presentations to separate yourself from your competition
  • Recognize how to manage the sales and lead process for maximum efficiencies and effectiveness

About Dale:

Dale Vermillion is a 30-year mortgage industry veteran and international business consultant and speaker who has trained over 200 companies and 1,000,000 business professionals. His business, sales and leadership systems have increased results dramatically for every one of his clients. He is a published author and writer and has appeared on FOXBusiness and several national radio and TV programs. 

Click here for more on Dale.

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