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LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Mobile Marketers Can Expect Changes In CPA Rates In Q4
By wpickett
Watch out: costs per action (CPAs) in mobile apps may increase this holiday season. Liftoff, a mobile marketing and retargeting platform, released a Mobile App Engagement Index for Q3 2015 today. The index measures the costs associated with in-app actions, like registering, sharing, purchasing, subscribing and reserving in non-gaming apps including dating, ecommerce, social, travel […] Read more… 
Brand Marketing Strategies: Customer Acquisition vs Re-Acquisition
By wpickett
When it comes to developing a revenue generating app, initial customer interaction is only one part of the story for brand mobile marketing strategies; in fact, a far more significant ROI can be achieved if marketers put focus on keeping and reactivating those already signed-up. According to … Read More at Digitalmarketingmagazine Read more… 

The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’
By wpickett
The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and is therefore to blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym standing for Light, Encrypted, Ad choice supported, Non-invasive. "We messed […] Read more… 

5 Lead Gen Mistakes to Avoid Now
By wpickett
Here are 5 common lead gen mistakes that, when avoided, will help you turn your marketing team into a well-oiled, lead-generating machine that’s firing on all cylinders: One simple action taken by a prospect, like clicking an email or downloading a tip sheet, doesn’t necessarily mean that they’re ready to buy your product or speak […] Read more… 

FCC issues supplementary information clarifying TCPA robocall rules
By wpickett
Last week, in response to 21 inquiries following the release of the Omnibus Order, the FCC issued supplementary information in the Federal Register to clarify the limits and scope of the TCPA’s robocall telemarketing ban, including “clarifying when certain conduct violates the TCPA and providing guidance intended to assist callers in avoiding violations and consequent […] Read more… 
LeadsCon Marketplace
High Tech HP Printer Revolutionizes Trade Show Graphics
By Admin Demo Company
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By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 

Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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