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LeadsCon New York
August 22 - 24, 2016
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Is Your Lead Generation Strategy Hurting You? Ecommerce Website Analysis
By wpickett
Despite the fact that many people balk at the site of a login page, gated content can generate more leads than ungated content if it is well written, unique and valuable to the reader. However, the emotional aversion many people have to login walls and the SEO implications of closing a website to crawlers make… […] Read more… 
Here’s One More Sign That the For-Profit College Industry Is in Trouble
By wpickett
The US Department of Education (ED) will place restrictions on federal financial aid at for-profit college chain ITT Educational Services, in just the latest blow to a beleaguered industry. "ITT will now be allowed to pay out federal education funds to students only after they have attended classes and been certified as eligible by a […] Read more… 

Catch the Live Stream of the FTC’s Lead Gen Workshop Here This Friday
By wpickett
  Join Us! LeadsCon.com will host a live stream of The Federal Trade Commission’s Workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” this Friday, October 30th beginning at 8:30am EDT. The workshop will feature several LeadsCouncil Members and Board Members and will play an important role in shaping future policy for the industry. The workshop […] Read more… 

4 Ways to Communicate with Prospective Customers
By Hannah Nova
When it comes time to speaking with a sales representative, individuals may find themselves apprehensive to have a conversation. There is a general notion that sales representatives are pushy, trying to “sell, sell, sell” without taking into consideration the person that they’re talking to. If approaching or approached by a prospective customer, it is important […] Read more… 

The FCC Will Publicly Shame Robocallers and Telemarketers Every Week
By wpickett
How will telemarketers respond to the FCC's plans to share dialing numbers? Let us know your thoughts in the comments. The FCC is ramping up its continued war against spammers and telemarketers. Today the commission announced that going forward, it will release data on robocall and telemarketing complaints every week. That'll include the numbers where […] Read more… 
LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 
Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Final Hours Of Early Bird Pricing - Rates Increase At Midnight TONIGHT:deadline-2
Just a reminder that Super Early Bird Pricing Expires Tonight. Reserve your spot to take advantage of our lowest possible rate and save yourself $500 off onsite pricing. Beginning TONIGHT AT MIDNIGHT, this offer will expire and rates will jump to $845.

LeadsCon Room Block Filling Up AlreadyVenetian
Rooms at The Venetian Resort & Casino are filling up quickly. Click here to lock in our special group rate of just $174/per night before they sell out by. While booking, please keep in mind that our show date pattern has changed to Tuesday, March 15 – Thursday, March 17).

Conference Program Coming Soon – Highlights Include Discussions On:Conference Image

  • Improving the buyer & seller relationship, calculating lead costs, optimizing lead campaigns, and understanding buyer intent
  • Best practices and trends for today’s vertical markets, including insurance, finance, lending, education, solar, and legal
  • Maximizing your content  marketing, building your brand to compete, and operating in a regulatory climate
  • Engaging through email, optimizing sell-thru and conversions, and extending your mobile reach
  • Connecting through call marketing, expanding into offline lead gen, marketing to SMBs, and activating affiliates and advocates

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LeadsCon Las Vegas - Early Bird Pricing Expires TONIGHT!

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