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LeadsCon New York
August 22 - 24, 2016
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Local SEO Statistics Every Business Should Know
By wpickett
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & […] Read more… 
Legislation Would Hold For-Profit College Leaders Accountable For Misrepresentations
By wpickett
Lawmakers on Tuesday continued their mission to protect consumers from unscrupulous players in the for-profit college industry by introducing legislation that would impose stiffer penalties and restrictions on the leaders of such institutions. The Students Before Profit Act – introduced by Senators Chris Murphy, of Connecticut, Elizabeth Warren, of Massachusetts, and Dick Durbin, of Illinois […] Read more… 

LeadsCon Live • Ben Chaib, Los Angeles Film School
By Michael Ferree
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LeadsCon Live • Gary Gerber, Conversica
By Michael Ferree
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LeadsCon Live • Stuart Ganis, Everquote
By Michael Ferree
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LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 
Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Include One Of Our Powerful Marketing Workshops As Part Of Your LeadsCon LV Registration:

Content Marketing Workshop: The Proven 8 Step Formula
Content marketing is no longer a trend, or newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with experts from content marketing agency, Vertical Measures, as they share the latest best practices, including an 8-step formula for creating content marketing that drives serious traffic, leads, and sales. Whether you’re in B2B or B2C, enterprise or SMB, these principles work for companies across multiple industries. Learn More.

Search Engine Optimization (SEO) Workshop: From Visibility To Revenue
What to do about Search Engine Optimization (or SEO) is one of the most difficult challenges that marketers face today. The importance and significance of SEO as a source of converting traffic is growing, but so is the confusion and complexity around what needs to be done to gain traction. Join us for an in-depth, practical workshop on best practices for making sure you’re found and seen wherever your customers are looking. Learn More.

Also, Just A Reminder That The Call For Speakers Is Still Open For LeadsCon Las Vegas:
We'll be accepting submissions through NEXT FRIDAY, Friday October. 16th.

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