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By LeadiD Consumers see the call to action all the time. Operators are standing by 24 hours a day to answer your call. What the consumer doesn’t see is the call center, an invisible layer that sits between an in-market consumer and... Read more… Sparkroom October 2014 Newsletter By Sparkroom The October issue of the Sparkroom newsletter asks the tough questions. Click here to view the full issue. Read more… Case Study: Lead Aggregators Rely on LeadiD, Provide Media Changes the Game By LeadiD A window into the origin and history of leads is remarkably helpful for lead buyers, but the entire ecosystem benefits from increased trust and clarity in lead generation. Take Provide Media, for example. With a marketing mix tailored to each... Read more… Webinar 11/4 at 2pm ET - Lead Scoring: A Calculated Approach to Improve Efficiency By Sparkroom Do you have a quantifiable marketing goal? Lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, will demonstrate the amazing potential brought about by the strategic use of lead scoring. Lead scoring can: • Effectively... Read more… Upcoming Webinar: 20 Lead Optimization Ideas in 20 Minutes By LeadiD Get your pens and pencils ready! In this fast-paced session, we'll cover 20 ways—in 20 minutes—to supercharge your acquisition program. Tips will cover how to plan, execute, optimize, and measure your way to success. Q&A will follow, and registered attendees... Read more… |
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Register to Listen in: The Future of Ad Tech By Michael Ferree Next week we have an excellent LeadsCouncil Live show planned. We have two amazing guest that will discuss what they think is the future of ad tech. The call will fill up so please register today to reserve your seat! LeadsCouncil Live: The Future of Ad tech Nov 19, 2014 11:00 AM PST Reserve […] Read more… Seasonality in Advertising: How Year-Round Marketing Can Help Your Seasonal Business Succeed By Julie Sutherland Is your business affected by seasonality? Many businesses struggle with the “feast or famine” effect of seasonality, and the unpredictability that comes with having a business built on conditions during a particular season. Construction, landscaping, retail; many of these businesses rely on sales during just one quarter, or even a small portion of one quarter, […] Read more… Lead Generators: Regulators are Watching You Too By davidmorgan No longer “behind the scenes,” the FTC spotlight is shining on lead generators, with several public enforcement actions in the mortgage and debt relief space. Director of the FTC’s Bureau of Consumer Protection, Jessica Rich recently warned, “Lead generators need to understand that federal laws governing truth in advertising apply to them as well as […] Read more… S.D. Cal. Provides Guidance on Definition of Automated Telephone Dialing Systems under the TCPA By Richard Newman In Marks v. Crunch San Diego, LLC, Case No. 14-cv-00348-BAS-BLM (S.D. Cal. Oct. 23, 2014), the United States District Court for the Southern District of California provided some guidance regarding the meaning of an Automated Telephone Dialing System (“ATDS”) under the Telephone Consumer Protection Act (“TCPA”). Crunch, which operates gyms in San Diego, California, sent […] Read more… |
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LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry. Click here to learn more |
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New This Year At LeadsCon Las Vegas - Leveraging Content Marketing To Build More Traffic Leads: Spots Are Filling Up Quickly! When: Agenda: Why You Should Attend: Click here for more information on the workshop and to view a personal preview video from Arnie. |
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