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August 25 & 26, 2015
The New York Hilton
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March 3 & 4, 2015
The Mirage Hotel & Casino
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Case Study: Getting Warmer--CSG Calls Out LeadiD For Enhanced Warm Transfer Metrics
By LeadiD
Consumers see the call to action all the time. Operators are standing by 24 hours a day to answer your call. What the consumer doesn’t see is the call center, an invisible layer that sits between an in-market consumer and... Read more… 

Sparkroom October 2014 Newsletter
By Sparkroom
The October issue of the Sparkroom newsletter asks the tough questions. Click here to view the full issue.   Read more… 

Case Study: Lead Aggregators Rely on LeadiD, Provide Media Changes the Game
By LeadiD
A window into the origin and history of leads is remarkably helpful for lead buyers, but the entire ecosystem benefits from increased trust and clarity in lead generation. Take Provide Media, for example. With a marketing mix tailored to each... Read more… 

Webinar 11/4 at 2pm ET - Lead Scoring: A Calculated Approach to Improve Efficiency
By Sparkroom
Do you have a quantifiable marketing goal? Lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, will demonstrate the amazing potential brought about by the strategic use of lead scoring. Lead scoring can: • Effectively... Read more… 

Upcoming Webinar: 20 Lead Optimization Ideas in 20 Minutes
By LeadiD
Get your pens and pencils ready!   In this fast-paced session, we'll cover 20 ways—in 20 minutes—to supercharge your acquisition program. Tips will cover how to plan, execute, optimize, and measure your way to success. Q&A will follow, and registered attendees... Read more… 
 

Register to Listen in: The Future of Ad Tech
By Michael Ferree
Next week we have an excellent LeadsCouncil Live show planned. We have two amazing guest that will discuss what they think is the future of ad tech. The call will fill up so please register today to reserve your seat!   LeadsCouncil Live: The Future of Ad tech Nov 19, 2014 11:00 AM PST Reserve […] Read more… 

Seasonality in Advertising: How Year-Round Marketing Can Help Your Seasonal Business Succeed
By Julie Sutherland
Is your business affected by seasonality? Many businesses struggle with the “feast or famine” effect of seasonality, and the unpredictability that comes with having a business built on conditions during a particular season. Construction, landscaping, retail; many of these businesses rely on sales during just one quarter, or even a small portion of one quarter, […] Read more… 

Lead Generators: Regulators are Watching You Too
By davidmorgan
No longer “behind the scenes,” the FTC spotlight is shining on lead generators, with several public enforcement actions in the mortgage and debt relief space. Director of the FTC’s Bureau of Consumer Protection, Jessica Rich recently warned, “Lead generators need to understand that federal laws governing truth in advertising apply to them as well as […] Read more… 

S.D. Cal. Provides Guidance on Definition of Automated Telephone Dialing Systems under the TCPA
By Richard Newman
In Marks v. Crunch San Diego, LLC, Case No. 14-cv-00348-BAS-BLM (S.D. Cal. Oct. 23, 2014), the United States District Court for the Southern District of California provided some guidance regarding the meaning of an Automated Telephone Dialing System (“ATDS”) under the Telephone Consumer Protection Act (“TCPA”). Crunch, which operates gyms in San Diego, California, sent […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

New This Year At LeadsCon Las Vegas - Leveraging Content Marketing To Build More Traffic Leads: Spots Are Filling Up Quickly!

When:
Monday March 2nd, 8:00AM – 12:00PM

Agenda:
Learn how companies are successfully leveraging content marketing to generate more traffic, more leads and more business for their organizations. Examples and case studies will include local businesses, destinations, and large corporations demonstrating how their content strategy is working in today’s hyper-connected world. You will learn how you can grow your business and save money by creating compelling, engaging content allowing you to reduce your traditional advertising budget. 

Why You Should Attend:
Not only will you learn the steps needed to create an effective content marketing plan, you will have the right knowledge that you can take back to your organization to get buy-in from key decision makers, marketing managers, IT, copywriters etc. on the benefits of content marketing and each department's important role within it. Content marketing goes beyond mere publication of content – it's a true culture. Every moment and every interaction is an opportunity for content. This workshop will help open your eyes to the opportunities already present and take full advantage of them.  

Click here for more information on the workshop and to view a personal preview video from Arnie.

Register Today To Reserve Your Spot & Save

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