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Sparkroom November 2014 Newsletter: Enhance, Benchmark & Give Thanks
By Sparkroom
This month's Sparkroom newsletter highlights recent enhancements to Sparkroom Marketing Software along with the 2014 LeadsCouncil Education Benchmarking Report. Additional content includes what we're thankful for this year. Click here to read the full newsletter. Read more… 

Lead Scoring: A Calculated Approach to Improve Efficiency (Pre-Recorded Webinar)
By Sparkroom
Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads,... Read more… 

Automate Your Forms: Define Once, Push Everywhere - Webinar Dec. 11
By Sparkroom
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce Sparkroom Capture along with inquiry form and landing page builders. Together they allow you to define... Read more… 

Sparkroom’s Al Huizenga Quoted in CIO.com – Effective Sales Teams
By Sparkroom
Jennifer Lonoff Schiff of CIO.com quoted Al Huizenga, managing director of Sparkroom Product, in an article about developing effective sales teams. Tips include the importance of qualifying leads and tracking/optimizing campaigns. Read the full article here. Read more… 

Upcoming Webinar: Not If, But When: Cover Your Act in TCPA Litigation
By LeadiD
Safeguard your business. TCPA lawsuits are coming. It’s not a question of if; it’s a question of when. In this comprehensive, 60-minute, expert-led session, we will discuss how you can be safe when the tidal wave of TCPA litigation reaches your business.... Read more… 

LeadsCouncil Live: A Deap Dive into “Call Leads”
By Michael Ferree
Call Leads have been a hot topic in 2014, so on this edition of LeadsCouncil Live we wanted to get to the bottom of the trend and determine if it was all hype or if there was something more sustainable behind all the talk. We took 45 minutes and discussed the topic with two industry […] Read more… 

Q&A: Lead Generation in Healthcare
By Zeeshan Hayat
As we all know, lead generation can be a tricky business. It’s dynamic, complex, constantly evolving, and incredibly time sensitive. Explaining what I do everyday, how Prizm Media can help a client’s business, or how we help people access health products or services can definitely be challenging when talking with those who are unfamiliar with […] Read more… 

LeadsCouncil Live: How Insurance Buyers Can Prepare for 2015
By Michael Ferree
LeadsCouncil Live is a new series where we bring in experts to answer tough questions and share their thought leadership. Our first live interview attempted to answer the general question of what insurance buyers should be doing to prepare for a successful 2015. We invited Stuart Ganis of Velocify to share the expertise that he […] Read more… 

Register to Listen in: The Future of Ad Tech
By Michael Ferree
Next week we have an excellent LeadsCouncil Live show planned. We have two amazing guest that will discuss what they think is the future of ad tech. The call will fill up so please register today to reserve your seat!   LeadsCouncil Live: The Future of Ad tech Nov 19, 2014 11:00 AM PST Reserve […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights


You're Cordially Invited - First Annual Community Connect Mixer: Limited Space Available

The LeadsCon and LeadsCouncil Team wanted to extend a quick reminder that you’re invited to attend our first annual Northern California LeadsCon and LeadsCouncil Local Community Connect Mixer.  We’re bringing together some of our top local sponsors, exhibitors, attendees and potential new members of the LeadsCon and LeadsCouncil Community for a networking event.  The idea behind this gathering is to further build and develop our community on a year round basis in a very fun and engaging environment.  Given the high number of responses already and limited available space, if you are planning to attend you will need to RSVP using THIS LINK no later than next Friday November 28.  The event details are as follows: 

  • Location: 620 Jones
  • Date: Tuesday, December 2, 2015
  • Time: 6:00pm – 8:00pm 


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We look forward to having you join us for a night of cocktails, industry discussions and a whole lot of networking and excitement at our local December industry mixer in San Francisco! 

Register Today & Save For LeadsCon Las Vegas

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