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Data Alchemy: Ifficient Turns Sales Leads into Gold
By LeadiD
Ifficient processes 20,000 to 30,000 leads per month through first and third party efforts. While 80% of those leads are generated in house, the remaining 20% are sourced from third party providers. The challenge is to provide 200+ schools with real-time, authentic leads. Before... Read more… 

Sparkroom November 2014 Newsletter: Enhance, Benchmark & Give Thanks
By Sparkroom
This month's Sparkroom newsletter highlights recent enhancements to Sparkroom Marketing Software along with the 2014 LeadsCouncil Education Benchmarking Report. Additional content includes what we're thankful for this year. Click here to read the full newsletter. Read more… 

Lead Scoring: A Calculated Approach to Improve Efficiency (Pre-Recorded Webinar)
By Sparkroom
Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads,... Read more… 

Automate Your Forms: Define Once, Push Everywhere - Webinar Dec. 11
By Sparkroom
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce Sparkroom Capture along with inquiry form and landing page builders. Together they allow you to define... Read more… 

Sparkroom’s Al Huizenga Quoted in CIO.com – Effective Sales Teams
By Sparkroom
Jennifer Lonoff Schiff of CIO.com quoted Al Huizenga, managing director of Sparkroom Product, in an article about developing effective sales teams. Tips include the importance of qualifying leads and tracking/optimizing campaigns. Read the full article here. Read more… 
 

The Fifth “P”: What You Didn’t Learn in Marketing Class
By Zeeshan Hayat
When I reflect on my time in college, I think about all of the important things I learned: the 4 “P’s” of marketing, how to balance credits and debits, and even the do’s and don’ts of hiring staff. While all of these lessons have proven to be fundamental to running a business, there’s one thing […] Read more… 

Education Benchmarking Report Reveals Critical Lead Generation Trends in 2015
By Michael Ferree
NEW YORK, Nov. 19, 2014 /PRNewswire/ — LeadsCouncil, an independent association dedicated to advancing the online lead generation industry, today announced that the largest U.S. universities see digital channels as the competitive edge in attracting top talent in the crowded admissions space. In a survey of enrollment, marketing and operations professionals at nearly 100 universities, […] Read more… 

LeadsCouncil Live: A Deap Dive into “Call Leads”
By Michael Ferree
Call Leads have been a hot topic in 2014, so on this edition of LeadsCouncil Live we wanted to get to the bottom of the trend and determine if it was all hype or if there was something more sustainable behind all the talk. We took 45 minutes and discussed the topic with two industry […] Read more… 

Q&A: Lead Generation in Healthcare
By Zeeshan Hayat
As we all know, lead generation can be a tricky business. It’s dynamic, complex, constantly evolving, and incredibly time sensitive. Explaining what I do everyday, how Prizm Media can help a client’s business, or how we help people access health products or services can definitely be challenging when talking with those who are unfamiliar with […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Our Impressive Speaker Lineup Continues To Grow - Las Vegas Speaker Page Is Now Live!

Make sure to visit our official LeadsCon Las Vegas 2015 Speaker Page regularly for the latest names and updates.

A Small Sampling Of Our Confirmed Speakers Include:

  • Anna Jefferis, Senior Channel Partnerships & Business Development Director, Invoca
  • Ross Shanken, Founder, LeadiD
  • Steve Yi, CEO, MediaAlpha
  • Zach Robbins, CEO, Leadnomics
  • Geoff Knight, Founder, TheOfferMachine

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