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LeadsCon New York
August 22 - 24, 2016
The New York Hilton
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March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
The FTC Listens to Industry Voices and Privacy Advocates at Its Recent “Follow the Lead” Workshop
By wpickett
Last Friday, the Federal Trade Commission (FTC) hosted “Follow the Lead: An FTC Workshop on Lead Generation” in Washington DC. After a brief welcome by Katherine Worthman, Attorney with the Division of Financial Practices for the FTC, Jessica Rich, Director of the Bureau of Consumer Protection with the FTC set the stage for the day’s […] Read more… 
How to Respond to a Civil Investigative Demand
By Richard Newman
Formal government investigations may be conducted through Civil Investigative Demands, which are judicially enforceable demands for information and documents. Similar to discovery requests in a civil lawsuit, CIDs specify what information and categories of documentation are being sought. In contrast to discovery in a civil lawsuit, a CIDs investigative subpoena power presents various strategic hurdles […] Read more… 

Infographic: Consumers Know Exactly How They Want to Be Marketed To
By wpickett
Of course, it has been argued that it's the advertising being created that consumers really find so annoying. Marketing research firm MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising. Read More at Ad Week Read more… 

How to Master Lead Gen Form Optimization
By wpickett
At the heart of every landing page is the lead gen form. When your visitors land on your page, you want to ensure they can find and complete the form as quickly and painlessly as possible, right? After all, it's the gate to your conversion funnel, your first interaction with leads. More than a few […] Read more… 

Seven Ways Publishers are Addressing Ad Blocking
By wpickett
For publishers, few topics are as pressing as the rise of ad blockers. And for good reason: ad blockers are disrupting publishers' ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place. With the industry coming to grips with the fact that […] Read more… 
 
LeadsCon Marketplace
REACH NEW GOALS IN MARKETING!
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 
 

Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 
 
LeadsCouncil

The FTC Listens to Industry Voices and Privacy Advocates at Its Recent “Follow theLead” Workshop

Last Friday, the Federal Trade Commission (FTC) hosted “Follow the Lead: An FTC Workshop on Lead Generation” in Washington DC. After a brief welcome by Katherine Worthman, Attorney with the Division of Financial Practices for the FTC, Jessica Rich, Director of the Bureau of Consumer Protection with the FTC set the stage for the day’s workshop. Although the FTC acknowledges that lead generation is ubiquitous and a long-standing practice to the benefit of both consumers and advertisers, the agency is now evaluating the trends in the marketplace and where lead gen has left the door open for scams and deceptive practices. Click here to read the full article.

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Event Highlights

Include One Of Our Powerful Marketing Workshops As Part Of Your LeadsCon LV Registration:

This year at LeadsCon Las Vegas, we’ve expanded our pre-conference day to include not just one, but two powerful workshops for you to take advantage of. You’ll have the option of choosing which workshop appeals most to your specific needs and will also help you grow your business.

Your Workshop Pass Includes:

       ✓  Your selected pre-event day session

       ✓  A workbook that shows, step-by-step, how to implement the principles outlined in the workshop

       ✓  A certificate of completion

       ✓  Continental Breakfast on Tuesday

Content Marketing Track Will Cover: 

  • How to align your processes, priorities, and people to drive new business
  • Ways to jumpstart your strategy with simple "hacks" that actually work
  • Inspirational advice to align your team and create a content marketing culture
  • How you can get more eyes on your content through targeted, off-site channels
  • And so much more

Search Engine Optimization (SEO) Track Will Cover:

  • Ways to become visible on more keywords that can drive prospective customers to your website
  • Secrets to improve your keyword ranking and help Google “put your best foot forward” in the listings
  • How to spot, and fix, problem areas on your site
  • The top mistakes to avoid in your lead forms that prevent users from converting
  • And so much more
     

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