✓ Check Out Our Events
LeadsCon New York
August 25 & 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 3 & 4, 2015
The Mirage Hotel & Casino
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
LeadsCon Marketplace
Case Study: Lead Aggregators Rely on LeadiD, Provide Media Changes the Game
By LeadiD
A window into the origin and history of leads is remarkably helpful for lead buyers, but the entire ecosystem benefits from increased trust and clarity in lead generation. Take Provide Media, for example. With a marketing mix tailored to each... Read more… 

Sparkroom October 2014 Newsletter: Asking the Tough Questions
By Sparkroom
In This Issue: ► Getting Smarter ► Going Cross-Channel ► Sparkroom Higher Ed Roundup & Upcoming Webinar How Smart Are You? A new industry perspective from Campus Technology claims, “recruitment and enrollment efforts among the nation’s schools of higher education... Read more… 

Webinar 11/4 at 2pm ET - Lead Scoring: A Calculated Approach to Improve Efficiency
By Sparkroom
Do you have a quantifiable marketing goal? Lead scoring may be your ideal solution. Todd Mechling, marketing data analyst at Sparkroom, will demonstrate the amazing potential brought about by the strategic use of lead scoring. Lead scoring can: • Effectively... Read more… 

Upcoming Webinar: 20 Lead Optimization Ideas in 20 Minutes
By LeadiD
Get your pens and pencils ready!   In this fast-paced session, we'll cover 20 ways—in 20 minutes—to supercharge your acquisition program. Tips will cover how to plan, execute, optimize, and measure your way to success. Q&A will follow, and registered attendees... Read more… 

Trends in Higher Education: The Impact on Enrollment Marketers
By Sparkroom
This industry perspective from Campus Technology outlines two higher education trends, demographic changes and an improving economy, how they are impacting enrollment marketers and data-based approaches to overcome them. Click here to download "Trends in Higher Education: The Impact on... Read more… 

Grandma: Today’s Hottest Lead Commodity
By Zeeshan Hayat
My Grandfather has always been quite the character. At 81 years old, he has become a tech fanatic – always one of the first to pick up the latest iPhone or iPad, even before me! In fact, he was the one who bought me my very first laptop and really ignited my love of all […] Read more… 

LeadsCon Live: A Deep Dive on the Topic of “Call Leads”
By Michael Ferree
The past two years there has been a resurgence of "call leads" as a channel for inbound sales leads. This trend has mirrored the increase volume of mobile impressions in the marketplace. On this call we are going to dissect what "call leads" are, how to navigate the potential pitfalls of these types of leads, […] Read more… 

How Ping Post Protects All Stakeholders in the Lead Generation Industry
By Brad Seiler
There is a global initiative underway focusing on protecting consumers’ privacy and, given the nature of the lead business, it is something that should be on the minds of all lead generation companies. The US leads the way in regulatory efforts, with recent changes to the TCPA for example, but other countries like Canada and […] Read more… 

Tactics for Building Customer Centric Facebook Advertising Campaigns
By Lauren Alexander
You can increase your revenue by focusing on your brand’s most profitable customers, simultaneously attracting profitable new customers and saving money in your budget for additional outreach. Do I have your attention, yet? Good—here’s how you do it. To start, your brand needs to take a hard look at its advertising practices, budget, and strategies […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

More Of The Top Industry Thought Leaders Are Being Locked In As Speakers Each Week:

A Small Sampling Of Our Confirmed Speakers Include:

  • Erin Lantz, Vice President of Mortgages, Zillow
  • Steve Yi, CEO, MediaAlpha
  • Janet Driscoll-Miller, CEO, Marketing Mojo
  • Jeff Licciardi, Vice President, Performics
  • Braden Pollock, Founder, Legal Brand Marketing

Register Today To Reserve Your Spot & Save

Would you like to contribute content? Apply Now!
%%PLUGIN_UNSUBSCRIBE: 863328-unsub-generic%%