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Customer Video: The Lead Company loves LeadiD
By LeadiD
Hear from Kevin Smith, COO of The Lead Company, on how he improves lead quality, grows his business, and maximizes client satisfaction with the help of LeadiD.  Watch the video >> Read more… 

Customer Story: Every Box Checked--Ifficient Teams with LeadiD to Prevent TCPA Trouble
By LeadiD
Ifficient, a technology based interactive marketing company, goes to the next level when it comes to compliance, creating 700 variations on TCPA statements to reflect differences in phrasing for the 200+ schools that buy Ifficient’s leads.    Find out how Ifficient... Read more… 

Data Alchemy: Ifficient Turns Sales Leads into Gold
By LeadiD
Ifficient processes 20,000 to 30,000 leads per month through first and third party efforts. While 80% of those leads are generated in house, the remaining 20% are sourced from third party providers. The challenge is to provide 200+ schools with real-time, authentic leads. Before... Read more… 

Sparkroom November 2014 Newsletter: Enhance, Benchmark & Give Thanks
By Sparkroom
This month's Sparkroom newsletter highlights recent enhancements to Sparkroom Marketing Software along with the 2014 LeadsCouncil Education Benchmarking Report. Additional content includes what we're thankful for this year. Click here to read the full newsletter. Read more… 

Lead Scoring: A Calculated Approach to Improve Efficiency (Pre-Recorded Webinar)
By Sparkroom
Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads,... Read more… 
 

Maximize Your Business Performance – Intellectual Property Strategies for Online Lead Generators and Marketing Services
By Michael Ferree
Join us for a webinar on Dec 17, 2014 at 11:00 PM PST. Maximize Your Business Performance – Intellectual Property Strategies for Online Lead Generators and Marketing Services Description: Strategic management of IP enhances business performance and provides businesses with distinct competitive advantages in the marketplace. Many online lead generators, however, fail to effectively manage […] Read more… 

Executive of the Year Award; Now Accepting Nominations
By Michael Ferree
Each year the LeadsCouncil looks to recognize a special individual that is making significant strides to bring best practices and tech innovations to the industry or is making a special effort to improving the Lead Generation ecosystem. Past winners include Joeri Weyenberg of Vice President Marketing at Kaplan University Group (2013) and Jay Weintraub Founder […] Read more… 

Millennials are the future for the “Internet of Things”?
By Andi Boyd
The Internet of Things is trending. It has already earned its own acronym (IoT), and more importantly, it has begun to advance business. While the IoT is a buzzword, it is commonly viewed with confusion by marketers and consumers alike. Simply put, the Internet of Things promotes a product model that involves integrating internet technology […] Read more… 

Nontraditional Students Offer Opportunities for Lead Generation Companies
By Frank Healy
The higher education industry has seen a growing number of non-traditional students deciding to return to school, which has been a huge opportunity for companies that specialize in lead generation, especially in this industry. These nontraditional students include those enrolled part-time, parents, full-time workers and adult learners. Along with the ever-changing workplace, there are numerous […] Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

Final Hours Of Discount Pricing - Rates Increase At Midnight Tonight!

Just a reminder that Discount Pricing Expires Tonight. Take advantage of the lowest possible rate and save yourself hundreds. Beginning TOMORROW, this offer will expire and rates will increase. Join the most influential names in the lead gen industry to keep up to date with the latest trends and insights, while learning to operate more efficiently, save money, and expand your business in 2015 and beyond.

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