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August 22 - 24, 2016
The New York Hilton
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March 15 - 17, 2016
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LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Buyer Decisions Are Not What You Think
By LeadsConAdmin
When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. Read More at Business 2 Community Read more… 
Six Eye-Opening Mobile Marketing Statistics
By LeadsConAdmin
The world has gone mobile. eMarketer predicts that by 2018, half of the world population will own a mobile device. Further, we’re just 12 percent away from the day we officially live in a world made up of more than two billion smartphone users. China tops the list as the country with the most smartphone […] Read more… 

What to Do When Your Leads Slow Down
By Frank Healy
With the end of the year and holidays quickly approaching, you might be noticing a decrease in lead generation. It’s not uncommon for clients and vendors alike to encounter challenges with their inquiry generation goals this time of year. However, in the lead generation industry, marketers are continuously exploring different opportunities to establish new processes […] Read more… 

Four Reasons Interactive Content Supercharges Your Lead Generation
By LeadsConAdmin
As marketers, we spend a lot of time optimizing our lead-generation programs. We A-B test our social media and email copy. We experiment with different landing page designs and messaging. We tweak our CTAs until they yield the highest possible conversion rates. Read More at Marketingprofs Read more… 

3 New Year’s Marketing Resolutions To Start Right NOW!!
By LeadsConAdmin
But, by the time the second week back at work in January has also rolled by, all that determination in the office almost invariably gives way to ‘routine’ once again, and – dare I say it? – acceptance that this might really be as good as it gets. Well, it doesn’t have to be this […] Read more… 
LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 

Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 

LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Happy Holidays To You And Yours - Huge Second Keynote Speaker Announcment On Horizon In 2016!

The entir167621529e LeadsCon team would like to wish you and yours a safe and happy holiday.  We look forward to sharing our exciting new speaker annoucements, including a second keynote along with some other impressive names from a few very well known companies. Stay tuned for more deatils right after the New Year!

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