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August 25 & 26, 2015
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4 Effective Ways to Contact Sales Prospects
By LeadiD
When an in-person meeting with a prospect is either impossible or impractical, salespeople have four main options for contacting prospects: email, phone, text, and good old snail mail (US mail is actually making a comeback because no one gets paper... Read more… 

Bots, Breaches, and Brilliance: 2014 in Review
By LeadiD
This was the year digital marketing got serious about fraud, big data analytics and compliance. Check out some of our content favorites of 2014, from LeadiD and around the web.  Read the full post >>  Read more… 

PerformanceIN.com – Inside the Boardroom US: Todd Eicher, CEO of Sparkroom
By Sparkroom
Part of the INside the Boardroom series from PerformanceIN, Todd Eicher, CEO of Sparkroom, presents a lesson from the U.S. higher education industry and reminds performance marketers to: Pay attention Be more transparent Use data to your benefit Embrace multiple... Read more… 

2014 Year in Review
By Sparkroom
Throughout the year, Sparkroom publishes valuable tips and information related to performance marketing and the higher education industry. You can find a list of most everything we've published this year on the Sparkroom blog. Read more… 

Automate Your Forms: Define Once, Push Everywhere (Pre-Recorded Webinar)
By Sparkroom
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce the Sparkroom Capture App, along with the Sparkroom Form Services and Sparkroom Landing Page Builder. Together... Read more… 

How to Increase Lead Generation in the New Year
By Elliott Lemenager
Effective lead generation begins with a strong understanding of management. Without the right controls in place, it's nearly impossible to be successful in generating relevant leads and responding to them with the necessary speed and accuracy. What does 2015 hold for lead generation? There's no question that lead generation is on the minds of most […] Read more… 

“Executive of the Year” Nominations – Deadline Fast Approaching!
By Michael Ferree
Each year LeadsCon and the LeadsCouncil look to recognize a special individual that is making significant strides in bringing best practices, tech innovations to the Lead Genertion industry. Our goal is to highlight the efforts of those individuals  who are making a special effort to improving the Lead Generation ecosystem. Today, we want to encourage […] Read more… 

Industry Trends Forecast for 2015
By Frank Healy
With 2015 just around the corner, organizations are starting to look into upcoming trends and insights that they can expect in the new year. Lead generators have begun developing new and innovative lead generation strategies, and some topics from 2014 are still trending hot. So what can we anticipate for 2015? Below are Higher Ed […] Read more… 

Revenge of the Ringtones: A Cautionary Tale for Marketers
By Steve Rafferty
Recently the Federal Trade Commission announced a settlement with AT&T Mobility for $105 million for something called “mobile cramming.”  Mobile cramming refers the practice of billing 3rd party services on a consumer’s phone bill without the consumer’s consent.  The FTC has been aggressively pursuing mobile cramming cases recently. This is the 7th case since 2013.  […] Read more… 

LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Final Hours Of Discount Pricing - Pricing Increases to $945 At Midnight Tonight

Just a reminder that Discount Pricing Expires Tonight. Take advantage of the lowest possible rate and save yourself hundreds by clicking here.  Beginning TOMORROW, this offer will expire and rates will jump by $150 to $945. 

LeadsCon Room Block Filling Up Already
Since the New Year, rooms at The Mirage Hotel & Casino have been filling up fast. Lock in our special group rate of just $145/per night before they sell out by clicking here.

Don’t miss out on attending the only conference where you will leave a better lead buyer and marketer. 

  • Find new business and business partners
  • Learn the latest best practices on Lead Management, Lead Buying, and Lead Generation
  • Network and learn from your peers
  • Find new lead sources that can boost your volume
  • Hear the latest regulatory news in your vertical

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Pricing Increases At Midnight!

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