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August 22 - 24, 2016
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LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
A For-Profit College Initiative That Just Might Work
By LeadsConAdmin
Strayer University and Fiat Chrysler Automobiles have partnered to cover the costs of attendance for all car-dealership employees and their immediate family members. But who will benefit the most? Please consider disabling it for our site, or supporting our work in one of these ways After years … Read More at The Atlantic Read more… 
No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality
By LeadsConAdmin
Remember the game Guess Who? The objective was simple: You had to guess your opponent’s mystery character before they could guess yours. The catch was that you can only ask binary (yes/no) questions, which were limited to the characters’ physical attributes. If you’re like me, you would start by asking if the character was male […] Read more… 

10 Ways Social Media Listening Can Benefit Your Business
By LeadsConAdmin
During the 2014 Grammy's, Twitter users pointed out a striking resemblance between Arby's logo and singer-songwriter Pharrell Williams's hat. Fortunately for the restaurant chain, its social media listening team was actively monitoring its brand terms on Twitter. It seized the moment and jokingly asked for its hat back in a tweet. Read More at Business […] Read more… 

Long-Delayed CFPB Payday Plan Inches Closer
By LeadsConAdmin
The Consumer Financial Protection Bureau (otherwise known as CFPB) is set to release details related to its proposal to regulate payday-type loans with more severity – nine months after the plan was actually disclosed, American Banker reported Tuesday (Dec. 15). Read More at Pymnts Read more…
LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                        Read more… 

Buyer Decisions Are Not What You Think
Tony Zambito
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Six Eye-Opening Mobile Marketing Statistics
Kristen Graminga
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LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Happy New Year – We'll See You In 2016!images

The LeadsCon team wishes you a prosperous New Year and the best of everything in 2016!  We look forward to working with you along the way to achieve your goals.

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