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August 25 & 26, 2015
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Focus on Student Cycle: How Higher Education is Looking at Prospects from a Long-Term Perspective
By Frank Healy
Recently, there have been debates on whether an education is vital to success in the workplace. The consensus overall seems to be that an education is important so long as students are researching the schools and programs that will provide them with the training needed for the jobs they want. Educational institutions are continually finding […] Read more… 

Supercharge Lead Generation with Call Intelligence
By Drew Throne-Thomsen
Lead generation can be an uphill battle. You’re trying to combat fraud, low contact rates, and less than impressive conversion rates. And then there’s the mobile challenge. How do you get someone to fill out a lead form when they’re on a small touchscreen? The trick is you don’t. When marketers use call intelligence to […] Read more… 

Hiding in Plain Sight: The Brand and Compliance Implications of Paid Search on Lead Generation
By Sam Engel
Concerns about working with lead generation publishers typically revolve around a few main questions: “Are my publishers providing qualified leads?”, “Am I paying too much?” and, increasingly, “Are the leads generated in an ethical and compliant manner?” As lead buyers become ever more aware of the risks of working with non-compliant publishers, affiliates, and sub-affiliates, […] Read more… 

Three Ways Call Tracking Can Make Lead Management Easier
By Samantha Karam
If you work at a business that takes leads regularly, you know how stressful lead management can be. Without the right tools, you can easily become disorganized or make simple mistakes that lead to inaccurate records. Now we know you’re probably wondering what call tracking can do to help with lead management. That’s what we’re […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Happy New Year- We'll See You In 2015!

The LeadsCon team wishes you a prosperous New Year and the best of everything in 2015!  We look forward to working with you along the way to achieve your goals.

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