✓ Check Out Our Events

LeadsCon New York
August 22 - 24, 2016
The New York Hilton
LeadsCon Las Vegas
March 15 - 17, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
New Technology Is Fighting Ad Blocking, but the Best Solution May Be Great Content
By LeadsConAdmin
The amount of online ad revenue lost this year to ad blockers? $21 billion. Video advertising, which has become the rising power in online advertising, has been hard-hit. Some premium video authors estimate that as much as one-third of their video content isn't reaching streaming audiences. The usage of ad blocking has increased as more […] Read more… 
Secrets to Lead-Nurturing Success
By LeadsConAdmin
Only 20% of companies consider their lead-nurturing strategies "very successful" at achieving important objectives. Lead nurturing is perhaps the most important part of the customer journey. It's essentially building relationships with potential clients even if they're not currently looking to buy a product or service. Read More at Direct Marketing News Read more… 

Use These Strategies to Engage Your Facebook Fans
By LeadsConAdmin
In their book No B.S. Guide to Direct Response Social Media Marketing , business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. Read More at Entrepreneur Read more…
LeadsCon Marketplace
By ALLPRO Direct Marketing
 5 Best Practices for Multichannel Marketing                Read more…

A For-Profit College Initiative That Just Might Work
Mikhail Zinshteyn
Read more…

No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality
Brandon Seymour
Read more…

Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down
By Sparkroom
The Sparkroom September 2015 newsletter was sent to all of our newsletter subscribers on 9/23. This month's issue includes the following content: (Just Released) The Sparkroom Q2 2015 Higher Education Inquiry Generation Review: Slower Inquiry Volume Declines LeadsCouncil 2015 EDU... Read more… 

Sparkroom Q2 2015 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom Q2 2015 Higher Education Inquiry Generation Review provides detailed analysis of inquiry volume, conversion rates, media channel trends, program-specific trends and degree-level distribution. Inquiry volume declined by just over 13% during Q2 2015, a continuation of the trend... Read more… 

Sparkroom August Newsletter: Tracking 100 Leads for 90 Days
By Sparkroom
In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by the Ring with Free Mobile Campaign Setup (Promotion) Want a FREE Month of Social Media Monitoring? (Promotion) Other Important Stuff Read the full August issue of the... Read more… 

Sparkroom Case Study: Custom Geo-Targeting
By Sparkroom
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal results, so they turned to Sparkroom for... Read more… 

LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more

Event Highlights

Happy New Year – We'll See You In 2016!images

The LeadsCon team wishes you a prosperous New Year and the best of everything in 2016!  We look forward to working with you along the way to achieve your goals.

Join Thousands Of Your Peers Who Are Signing Up For
LeadsCon Las Vegas!

Would you like to contribute content? Apply Now!
%%PLUGIN_UNSUBSCRIBE: 863328-unsub-generic%%