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August 25 & 26, 2015
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March 3 & 4, 2015
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Data Alchemy: Ifficient Turns Sales Leads into Gold
By LeadiD
Ifficient processes 20,000 to 30,000 leads per month through first and third party efforts. While 80% of those leads are generated in house, the remaining 20% are sourced from third party providers. The challenge is to provide 200+ schools with real-time, authentic leads. Before... Read more… 

Sparkroom November 2014 Newsletter: Enhance, Benchmark & Give Thanks
By Sparkroom
This month's Sparkroom newsletter highlights recent enhancements to Sparkroom Marketing Software along with the 2014 LeadsCouncil Education Benchmarking Report. Additional content includes what we're thankful for this year. Click here to read the full newsletter. Read more… 

Lead Scoring: A Calculated Approach to Improve Efficiency (Pre-Recorded Webinar)
By Sparkroom
Todd Mechling, marketing data analyst at Sparkroom, demonstrates the amazing potential brought about by the strategic use of lead scoring. Lead scoring can effectively ensure cost per lead (CPL) is correctly aligned with performance, improve the quality of incoming leads,... Read more… 

Automate Your Forms: Define Once, Push Everywhere - Webinar Dec. 11
By Sparkroom
Sparkroom Marketing Software is continually enhanced to better serve the needs of its higher education enrollment marketing users. This year, we’re proud to introduce Sparkroom Capture along with inquiry form and landing page builders. Together they allow you to define... Read more… 

Sparkroom’s Al Huizenga Quoted in CIO.com – Effective Sales Teams
By Sparkroom
Jennifer Lonoff Schiff of CIO.com quoted Al Huizenga, managing director of Sparkroom Product, in an article about developing effective sales teams. Tips include the importance of qualifying leads and tracking/optimizing campaigns. Read the full article here. Read more… 

Millennials are the future for the “Internet of Things”?
By Andi Boyd
The Internet of Things is trending. It has already earned its own acronym (IoT), and more importantly, it has begun to advance business. While the IoT is a buzzword, it is commonly viewed with confusion by marketers and consumers alike. Simply put, the Internet of Things promotes a product model that involves integrating internet technology […] Read more… 

Nontraditional Students Offer Opportunities for Lead Generation Companies
By Frank Healy
The higher education industry has seen a growing number of non-traditional students deciding to return to school, which has been a huge opportunity for companies that specialize in lead generation, especially in this industry. These nontraditional students include those enrolled part-time, parents, full-time workers and adult learners. Along with the ever-changing workplace, there are numerous […] Read more… 

LeadsCouncil Live: The Future of Ad Tech
By Michael Ferree
On today's call we will be joined with Rob Leathern and Atul Patel who are both deeply immersed in the ad tech ecosystem. Our discussion will cover a host of topics revolving around technology trends in the ad tech industry. By joining in on this call you will hear discussions on: Facebook custom audience Twitter's […] Read more… 

The Fifth “P”: What You Didn’t Learn in Marketing Class
By Zeeshan Hayat
When I reflect on my time in college, I think about all of the important things I learned: the 4 “P’s” of marketing, how to balance credits and debits, and even the do’s and don’ts of hiring staff. While all of these lessons have proven to be fundamental to running a business, there’s one thing […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Be Sure To Include Our NEW Content Marketing Workshop As Part Of Your LeadsCon Las Vegas Registration:

Learn how companies are successfully leveraging content marketing to generate more traffic, more leads and more business for their organizations. Examples and case studies will include local businesses, destinations, and large corporations demonstrating how their content strategy is working in today’s hyper-connected world. You will learn how you can grow your business and save money by creating compelling, engaging content allowing you to reduce your traditional advertising budget.  Click here for more information on the workshop.

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