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LeadsCon Las Vegas
March 20-22, 2017
The Paris
LeadsCon New York
August 21-23, 2017
The New York Hilton
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
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Event Highlights

FINAL WEEK To Reserve A Room In The LeadsCon Hotel Block!LasVegasParis
Rooms at The Paris are almost full over the LeadsCon show dates. It’s imperative that you click here to lock in our special group rate of just $170/per night before next Thursday 2/16 at 11:59PM EST. Here are two easy ways to book your hotel room:

  1. ONLINE – Quick and easy!
  2. PHONE - Call the hotel directly at 1-702-946-7000 and mention “LeadsCon”

LeadsCon Las Vegas Is Just 6 Weeks Away - Great Content Designed For You!Josh McGrail
Advance Customer Loyalty: Take Segmentation to the Next Level
Segmentation is one of the first steps toward efficient and effective marketing. By applying marketing segmentation principles, data hygiene and analytics, companies can gain competitive advantages that drive strategic decisions about prospecting and customer acquisition. Learn how to go beyond transactional data to customize multi-channel campaigns that resonate with your target audience to improve results, build brand loyalty, and boost your segmentation strategy.

Click here to view a short video from session presenter Josh McGrail, VP Strategic Accounts, AccuData Integrated Marketing. View the full session details here.


Search The Hundreds Of Solutions Providers That Will Be In Las Vegas & Don't Miss
Our Closing Networking Party!

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Register & Save - Network With 2800+
Performance Marketers At LeadsCon Las Vegas!

Industry Wire
5 Ways to Stand Out in Lead Generation
By John Egan.   As any lead generator knows, lead generation is not a one-size-fits-all proposition. Still, it never hurts to be reminded that there’s more than one approach to lead generation. While one lead generation method may be your bread…Read More »

Seizing the Solar Lead Gen Market
By Shahnaz Mahmud.   The U.S. solar market is enjoying a great deal of activity at present and, so say industry players, many large solar companies desire to set out on their own to capture a sliver of the sales pie.…Read More »

Churn-Resistant Leads and Behavioral Science with John Sisson
By Kieran Kern.  Are you spending too much on unqualified leads? Do you have more churn after the sale than a dairy farm?If either of these scenarios is familiar, it’s time take a walk on the wild side of behavioral…Read More »
LeadsCon Marketplace
Facebook: The Social Giant of Direct Marketing
By Michael Foster.  Remember back when Facebook went public? The stock tanked, there was wide outrage, and a group of shareholders got together to start a lawsuit against the company.It all seems so quaint now. The stock has risen 325…Read More »

Build Best Practices with Self-Regulation in Lead Gen
By Shahnaz Mahmud.   With greater scrutiny by the Federal Trade Commission (FTC), self-regulation in the lead generation space has become a critical issue. In the autumn of 2016, the FTC published an important white paper examining the lead generation space…Read More »
Under Trump, What Does the Future Hold for Lead Generators in Higher Ed?
By John Egan.  In April 2016, the Federal Trade Commission (FTC) announced a landmark decision: The consumer watchdog had, for the first time, punished a lead generator in the education industry. Operators of a website called Gigats.com agreed to settle allegations…Read More »
LeadsCouncil

Webinar: 2016 Higher Education Lead Generation Trends: Screen Shot 2017-01-05 at 1.40.01 PM
The marketing landscape for post-secondary intuitions continues to be transformed as the exploration of digital arenas deepens. Join us for this live webinar as we address perceptions of lead quality, recruitment costs and the value of data in determining future conversion rates. During this webinar, led by Michael Ferree of LeadsCouncil with support from the Sparkroom team, we will cover the findings from a late 2016 survey of operations, enrollment/admissions and marketing professionals at colleges and universities across the country.
Sign Up >

Also, be sure to download a copy of the benchmark report by clicking here.


About LeadsCouncil:LeadsCouncil-Logo
LeadsCouncil members are a group of people with a passion for the
Lead Generation industry and seeing it continually improve.
Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil
you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Would you like to contribute content? Apply Now!

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