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August 25 & 26, 2015
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March 3 & 4, 2015
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Proven Lead Generation Programs
By ALLPRO Direct Marketing
Proven Lead Generation Programs!!! Read more… 

Podcast: LeadiD Talks Lead Gen
By LeadiD
Lauren Jacobson, LeadiD's VP of Data and Analytics, stopped by the studios of the Knowledge@Wharton program, a daily talk show on SiriusXM's 24-hour Business Radio channel. Jacobson spoke with host Dan Loney about sales lead generation challenges that businesses must solve to... Read more… 

Direct mail remains the most visually compelling medium. It is the only channel that can reach everyone in your database. Let’s face it ! Come By our both 925 for FREE Lead Report.
By ALLPRO Direct Marketing
      Let’s face it. Most customers don’t want text messages from marketers, and even the best email lists only reach 40–50% of your list.  Social media only reaches certain audiences, and mass marketing is increasingly easy to tune... Read more… 

Using Data to Get it Right: A Step-by-Step Approach to Holistic Cross-Channel Marketing
By Sparkroom
Sparkroom’s Liz Dye and Akeel Haider walk you through the process of using data to define target audiences, including demographics, behavioral attributes and media consumption, and how to properly use those audiences to develop and optimize cross-channel media campaigns. Click... Read more… 

Paid Search Benchmarking for Higher Education – January 2015 Report
By Sparkroom
The Sparkroom Paid Search Benchmarking for Higher Education – January 2015 Report provides information to help higher education marketers develop and execute highly efficient paid search campaigns. From global paid search benchmarks to tips related to device and geo-targeting, the... Read more… 

The purchase consideration funnel and lead generation marketing
By Michael Ferree
When you’re reaching out to a consumer, you are not just trying to get them to buy a product; you are entering into a long conversation that the consumer has had with other people, themselves and other marketers. For this reason, finding a new customer or closing a transaction is not just about making a […] Read more… 

Regulating the lead generation industry
By Michael Ferree
Every industry has its bad apples, and online marketing is far from an exception. Whether it’s click-fraud, call-fraud, affiliate marketing fraud, selling fake leads or one of the many other scams out there, everyone in the industry has a story or knows of someone who either ran one of these scams or fell victim to […] Read more… 

Profile: Greg Gragg talks about what’s exciting in EDU
By Michael Ferree
“LeadsCon is always what I would consider a ‘bizarre bazaar,’” quips Greg Gragg, Chairman and CEO of Blue Chair, LLC and CEO of Gragg Advertising. “It’s full of great trinkets of information — as long as you are going to go out and talk to people and glean from it. You get people from all […] Read more… 

Twilio’s Robert Fenstermacher takes communications to a new level
By Michael Ferree
When the digital revolution began, it became clear that integrating technology would be critical to long-term success. Yet good integration is not so easy to achieve, especially for legacy infrastructure such as phone systems. Twilio, a sponsor at the upcoming LeadsCon Las Vegas conference in March, says it solves a company’s need to evolve communications […] Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Business Opportunities Await You In Las Vegas - LeadsCon Is Next Week!

LeadsCon Las Vegas 2015 (Conference: March 2-4 & Expo: March 3-4) is just a few DAYS AWAY. Register today to connect with your peers and the many opportunities in store for you at LeadsCon Las Vegas.  Join the list of vertical media professionals that will convene in Las Vegas next week. More than 1000+ Companies Attending.

It’s still not too late to sign up….   

  • Cheap flights to Vegas for LeadsCon – low airfare to Las Vegas. You’re just a short trip away from your most results-driven investment of 2015! 
  • Multiple Registration Options To Fit Your Needs - Register today for both days or if you can’t attend both days, here’s a SPECIAL 1 DAY OFFER at $545.


Final Days To Register & Save - See You Next Week!

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