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LeadsCon Las Vegas
March 20-22, 2017
The Paris
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August 21-23, 2017
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Event Highlights

Celebrate 10 Years Of Business Deals At LeadsCon - You Won't Want To
Miss Our Closing Networking Party!
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Over 2,800 performance marketers, many of which are high level lead buyers with millions of dollars to spend, will all be in one place for three action-packed days. Attendance for LeadsCon Las Vegas is up an incredible 20% from last year, (which was our largest LeadsCon to date). Secure your spot to help us celebrate the 10th Anniversary of LeadsCon along with a powerful blend of past supporters along with many new faces.

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Featured Session New To LeadsCon Las Vegas Agenda!Sales funnel on a gray background 3D. Vector illustration.
Financial Lead Gen: Engaging a Hard to Reach Audience
People don't want to talk about their finances, let alone meet with an agent to discuss a financial strategy for their future. We all want to set it and forget it. MassMutual wanted to drive their clients to meet with the financial advisor to discuss their situation, with the intent to grow business through cross-selling their products. We’ll discuss the strategy and execution of the campaign and how behavioral science played a role in getting a hard to move audience to act. View Full Session Details.

Key Takeaways:

  • Discover a strategy for understanding and overcoming barriers to getting a response from your audience
  • Learn how to leverage behavioral science to increase response and drive engagement and action
  • Find out how direct marketing can be used effectively even for a product that’s not “sexy”

Register & Save - Join Your Peers In
The Conversation At LeadsCon Las Vegas!

Industry Wire
Build Best Practices with Self-Regulation in Lead Gen
By Shahnaz Mahmud.   With greater scrutiny by the Federal Trade Commission (FTC), self-regulation in the lead generation space has become a critical issue. In the autumn of 2016, the FTC published an important white paper examining the lead generation space…Read More »

Under Trump, What Does the Future Hold for Lead Generators in Higher Ed?
By John Egan.  In April 2016, the Federal Trade Commission (FTC) announced a landmark decision: The consumer watchdog had, for the first time, punished a lead generator in the education industry. Operators of a website called Gigats.com agreed to settle allegations…Read More »

Getting High-Quality Insurance Leads at Low Prices
Insurance is a topsy-turvy world in the universe of lead generation marketing. Many of the marketing principles that work when selling clothes or cars won’t work when selling something as mundane but essential as insurance. This difference means many people…Read More »
LeadsCon Marketplace
Working with a Content Marketing Mechanic to Fine-Tune Your Marketing
By Kieran Kern. Are you up to your eyeballs in infographics and tired of blogging your fingers to the bone? Is your mom tired of you asking her to click through to your well-crafted content? Arnie Kuenn, founder and CEO…Read More »

Targeting the Next Student Population: Generation Z and Higher Education
The higher education space is continually changing, and the incoming student population is expected to further influence industry expectations. Born in the late 1990s or after, Generation Z students are beginning to step foot into the college classroom. And while…Read More »
Do Your Due Diligence on Duplicate Leads and Be Surprised
By Shahnaz Mahmud.    In lead generation, duplicate leads are commonly regarded as bad for business. But if you take the time to understand why they are actually a benefit, you will alter your mindset. The upcoming LeadsCon Las Vegas conference will…Read More »
LeadsCouncil

Platinum Member Content Spotlight:_Jornayalogo_black810_final
How to Hit a Lead gen Home Run - As marketers are gaining the ability to identify and take action on consumer behavioral data, buying low-intent leads is no longer the “cost of doing business” in lead generation.  
Read More >


About LeadsCouncil:
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve.Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already
thinking of ways you can help the group and the lead generation industry.

Would you like to contribute content? Apply Now!

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