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✓ Check Out Our Events
LeadsCon Las Vegas
March 20-22, 2017
The Paris
LeadsCon New York
August 21-23, 2017
The New York Hilton
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
LeadsCon LV is a Wrap - Highlights from Las Vegas!

With nearly 3000 attendees from 900+ companies, 175+ sponsor/exhibitors, and 30+ speakers, this week of LeadsCon is one that we will not soon forget. We'd like to thank the LeadsCon Community for a great event, and will be sharing our onsite LeadsCon LIVE interviews in the coming weeks.

We also look forward to seeing you in New York August 21-23. Be sure to save the date for LeadsCon Presents: Connect to Convert. We will be returning to The New York Hilton with an exciting new format and will be announcing more details very soon, so stay tuned!

Registration Is Open For LeadsCon LV 2018 - Sign Up Early & Save Big!  
Industry Wire
How AI is Changing the Future of Customer Acquisition
Digital is such an ingrained part of our world that it can be difficult to remember how young-and therefore still evolving-it is. Ten years ago, you could pull easily available data directly from Google, find some relevant keywords at a…Read More »

5 Quick Ways to Decide Between Facebook Retargeting and Google Remarketing
Decisions, decisions, decisions; it can be difficult making the right choice for you when considering to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual decision-making process. It is crucial understand what…Read More »

The Evolution of Conversation through Modern Marketing
Special Contribution by Aaron Christopher (A.C.) Evans, CEO, Drips.comIt’s the daunting task of modern digital companies to stay relevant to their customers and target audience through the channels used most frequently that this audience prefers. In this tech-driven world, the…Read More »
LeadsCon Marketplace
The Higher Ed Marketing Approach to the Nontraditional Student
The term “nontraditional student” has officially become a misnomer. The characteristics used to describe this group reflect the majority of undergraduates seen in today’s classroom. In fact, 74 percent now hold at least one nontraditional quality. And it’s something higher…Read More »

New Strategies for Reaching Enrollment and Student Outcome Goals
Student success continues to be a top priority for high education leaders. A University Business survey shows student success activities – such as access, retention and career preparation - are taking precedence at schools over areas like cost containment. And…Read More »
Sparkroom: Innovation to Enhance Performance is Key
by Shahnaz Mahmud   Sparkroom is now in its third year of LeadsCon sponsorship. That includes the upcoming LeadsCon Las Vegas conference this month. Kathy Bryan, Vice President of Corporate Marketing & Communications, shared her insight into Sparkroom and its perspective on…Read More »
Member Spotlight - MediaAlpha

Coffee is for Closers
During the past several years, lead buyers have had to sit on the sidelines and watch with envy as other media sectors benefited from technology innovation after technology innovation helping to streamline, improve and accelerate how their media is bought and sold. Technologies such as programmatic buying platforms have become the norm for display, search, and video. Click here for the full article.

2017 Lead Gen Standards Guide

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow.

To find out more, please click on this link.

If you have any questions, feel free to contact us at info@leadscouncil.com

Would you like to contribute content? Apply Now!

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