✓ Check Out Our Events
LeadsCon New York
August 25 & 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 23 & 24, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
LeadsCon Live 2015: Rob Gatto, Neustar
By Michael Ferree
Neustar has always been a big player in the lead generation industry with multiple offerings. In this discussion we cover a number of different topics revolving around consumer data and behavioral targeting. Take a listen. I think you will enjoy it. Read more… 
LeadsCon Live: Nick Hedges, Velocify
By Michael Ferree
For this conversation we got the chance to sit down with the 2015 Executive of the Year and CEO of Velocify, Nick Hedges, and talk all things lead management. We also get to hear what vertical Nick thinks will continue to grow in 2015. Listen in to hear more. Read more… 

LeadsCon Live: Ross Shanken, LeadiD
By Michael Ferree
In this interview we get the chance to sit down with Ross Shanken, founder and CEO of LeadiD. We discuss all things LeadiD and learn what is on tap for better customer targeting and much more. Listen in and let us know what you think in the comments below.   Read more… 

LeadsCon Live: Joey Liner, DoublePositive
By Michael Ferree
We had a chance to catch up with Joey Liner of DoublePositive, who kicked off the Buyers Summit with an excellent presentation and reflection of the past 10 years in the lead generation industry. Listen in to the conversation and hear more about his presentation and his thoughts on the future of lead generation.   Read more… 

LeadsCon Live: Stuart Ganis, Everquote (Adharmonics)
By Michael Ferree
In this conversation we had the chance to sit down with 20+ year insurance industry veteran and discussed….you guessed it! Insurance! Listen in to hear what he thinks is in store for insurance buyers in 2015. Read more… 
 
LeadsCon Marketplace
Sparkroom 2014 Higher Education Inquiry Generation Review
By Sparkroom
The Sparkroom 2014 Higher Education Review Report provides information about the higher education inquiry generation trends from 2014, which are impacting marketing campaigns in 2015. The trends discussed include volume, conversion rates, media channels, distribution by program and degree-level and... Read more… 
 

Sparkroom March Newsletter: 2014 Inquiry Volume Down by One-Fifth
By Sparkroom
In this month's issue: 2014 Higher Ed Inquiry Generation Review Fantasy Football vs. Cross-Channel Marketing We’ve Moved! See & Be Seen Click here to read the newsletter or to sign up to receive future issues. Read more… 

Movin’ On Up!
By Sparkroom
The Sparkroom headquarters has moved offices. Our new address is: Sparkroom 115 W Century Road, Suite 280 Paramus NJ 07652 To see pictures on the Sparkroom blog, click here. Read more… 

2014 Higher Education Inquiry Generation Review - Prerecorded Webinar
By Sparkroom
Join Liz Dye, director of marketing analytics at Sparkroom, as she takes us through higher education inquiry generation trends from 2014. The trends discussed include volume, conversion rates, media channels and distribution by program and degree-level. This webinar is based... Read more… 

March Buzz Kill: More Marketing Phrases I Hate
By Sparkroom
Greetings and welcome to another edition of Sparkroom’s Buzz Kill, where we chronicle the decline of the English language through marketing phrases from press releases. This month, we throw shade on “disruptive innovation,” “omni-channel,” and “at the intersection of.” To read... Read more… 
 
LeadsCouncil
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

Click here to learn more
Event Highlights

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Join the many members of the LeadsCon Community who have already subscribed this week to LeadsCon On Demand. To experience all of the great from Las Vegas earlier this month, CLICK HERE to choose the specific content that speaks loudest to the pain points of your business. By subscribing to LeadsCon On Demand, you will be given access to a private portal including slides from our presenters, along with snyced and complete audio files of our conference sessions.

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