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✓ Check Out Our Events
LeadsCon Las Vegas
March 20-22, 2017
The Paris
Connect to Convert
August 21-23, 2017
The New York Hilton
Event Highlights Industry Wire LeadsCon Marketplace LeadsCouncil       
Event Highlights
Highlights From Las Vegas Last Week & Stay Tuned For More On New York!

Thanks again to everyone who joined us last week to help make LeadsCon Las Vegas 2017 our largest LeadsCon to date! For that, we would specifically like to thank the entire LeadsCon Community for their support! If you were unable to join us, or were there and would just like to recap the event, check out this photo gallery from the show. Also, stay tuned as we will have some very exciting updates in the coming weeks regarding our supercharged New York event in August, which will specifically focus on calls, clicks, social shares and search.

Registration Is Open For LeadsCon LV 2018 - Sign Up Early & Save Big!  
Industry Wire
5 Things That Don't Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the early stages of your lead management process. Research has shown that that lead scoring can improve everything from productivity to…Read More »

How AI is Changing the Future of Customer Acquisition
Digital is such an ingrained part of our world that it can be difficult to remember how young-and therefore still evolving-it is. Ten years ago, you could pull easily available data directly from Google, find some relevant keywords at a…Read More »

How Website Personalization Increases Lead Conversion Rate
One key metric for many websites is visitor-to-lead rate: How many of your site visitors ultimately convert into new leads. Although many factors control what your lead conversion rate may be, a key consideration is your website's user experience. If…Read More »
LeadsCon Marketplace
For-Profit Education Rally Is Just Beginning
I have a current working theory that the rally in for-profit education stocks is just beginning. The Obama administration was critical of the for-profit education industry. The Department of Education proposed various regulations on the industry, like the 90/10 rule,…Read More »

Examining the Cost of Customer Acquisition in the Age of Walled Gardens
With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost. A convergence of disruption, technological advancements, and internet culture has driven a sea change in the way people…Read More »
5 Quick Ways to Decide Between Facebook Retargeting and Google Remarketing
Decisions, decisions, decisions; it can be difficult making the right choice for you when considering to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual decision-making process. It is crucial understand what…Read More »
Member Spotlight - MediaAlpha

Jornaya Debuts TCPA Guardian for Facebook lead ads
Jornaya, the fast-growing consumer journey insights platform, today announced that its innovative TCPA Guardian solution is now available for Facebook lead ads. Advertisers who call or text prospects generated via Facebook lead ads can utilize Jornaya’s uniquely powerful tool to support compliance with the Telephone Consumer Protection Act (TCPA).

Click here for more information!

2017 Lead Gen Standards Guide

We are excited to announce the release of the highly anticipated 2017 Lead Generation Standards Guide. This document has been painstakingly developed through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow.

To find out more, please click on this link.

If you have any questions, feel free to contact us at info@leadscouncil.com

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