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LeadsCon New York
August 25 & 26, 2015
The New York Hilton
LeadsCon Las Vegas
March 23 & 24, 2016
The Venetian
LeadsCon Marketplace Industry Wire LeadsCouncil Event Highlights
Industry Wire
Students Who Went to a Now-Defunct For-Profit College Made an Unprecedented Move to Get Their Money Back
By wpickett
The 16,000 students at Corinthian College, the massive for-profit college system that shut down halfway through the semester and has since filed for bankruptcy protection, aren't going away quietly. "To our knowledge it's the first time there has been a student committee set up for an educational institution that went bankrupt," Anne Richardson, associate director […] Read more… 
Cutting the Cord: Reach Millennials with Mobile
By Cat Vaughn
Millennials are the first generation of digital natives and have never known a world without the Internet. They depend on mobile devices more than any other demographic for information, communication and entertainment. They also make up a high percentage of the students to whom many colleges are marketing. Reaching millennials is a challenge for numerous […] Read more… 

The Basics of Growing Lead Conversions Using Social Media
By wpickett
A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you've already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you've completed the first step. Perhaps you've begun building up a decent following and your audience […] Read more… 

Educating Clients through Transparency
By Frank Healy
Educating clients about your developmental process is vital to success. At Higher Ed Growth, our process puts schools, data providers and call centers on the same page with the shared goal of increasing transparency. In our industry, transparency can be demonstrated in several ways, such as providing accurate information to consumers, clients and partners. Here […] Read more… 

Three Things You’ll Find in Both Marketing and Yoga
By Samantha Karam
I know, I know. You’re sick of hearing about the yoga studios popping up on every corner there’s a Starbucks. But as marketers, it’s hard for us to ignore growing trends. In fact, I’ve actually started to notice that marketing and yoga have a few things in common. What characteristics could those possibly be, you […] Read more… 
LeadsCon Marketplace
Segment by levels of customer engagement, then target your most loyal customers
By ALLPRO Direct Marketing
      Segment by levels of customer engagement, then target your most loyal customers     Read more… 

The Great Debate: Direct Mail vs. Email
By ALLPRO Direct Marketing
Comparing the Pros and Cons and How to use Both to Get the Biggest ROI. Read more… 

Is your Marketing proven to reach individual customers with messages tailored to their unique interests?
By ALLPRO Direct Marketing
Read more… 

Bringing Customers Full Circle
By ALLPRO Direct Marketing
Real Mail is the Real Deal Read more… 

Personalization via email is effective, but 40% of consumers buy more from retailers who personalize across all channels, including print.
By ALLPRO Direct Marketing
Read more… 
LeadsCouncil members are a group of people with a passion for the Lead Generation industry and seeing it continually improve. Our members are lead buyers, lead sellers, or service providers to the lead ecosystem. To become a member of the LeadsCouncil you should be willing to share your passion for the industry with the group. You may have a specific expertise in your area, but most importantly you have the desire to improve the lead generation space and want to participate. In fact, you probably are already thinking of ways you can help the group and the lead generation industry.

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Event Highlights

Featured Conference Session For LeadsCon New York
It's a Mobile World: What's Next for Search Marketing? Be sure to secure your spot at LeadsCon New York to join us as we explore best practices to improve your search marketing campaigns on today’s devices, how new algorithms affect search performance and local presence, and improving your search ranking.

Key Takeaways:

  • Discover how to remove search barriers to the customers you want to reach
  • Learn how you should be measuring search lead value and maximizing your return
  • Understand how to retain customers for long-term value and reduced churn

Marketing ARC Awards
Chief Marketer’s 2nd Annual Marketing ARC Awards honors exceptional marketing campaigns utilizing technology in 13 categories One of the first awards programs of its kind, the MARC Awards provides you the chance to put your brand, agency, or tech solution in the spotlight and gain industry-wide recognition. We’ll then gather over breakfast to celebrate the 2015 Marketing ARC Award winners on Tuesday, August 25th at LeadsCon.

Check out www.marcawards.com for more information, and to enter!

Register Today & Join Your Colleagues And Peers In NYC!

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